Jeep’s New Grand Wagoneer Could Be Incredibly Fancy…and Pack a $100,000 Price Tag

How much will Jeep enthusiasts pay for an SUV? We may be about to find out, thanks to the brand’s first six-figure model.

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You might not know it to look at their SUVs and pickups from the outside, but Jeep keeps pushing further into luxury territory. Three Grand Cherokee models now start north of $50,000; a fully-loaded Gladiator and Wrangler costs more than $60,000; and the top-of-the-line Hellcat-powered Trackhawk can be optioned up close to six figures. Suffice it to say, we haven’t yet found the limit to what Jeep buyers will pay. But a report from Mopar Insiders says Jeep is preparing to test it with the new 2022 flagship Grand Wagoneer, which they expect may carry a $100,000 price tag in top-trim form.

The Grand Wagoneer will reportedly be a full-size, three-row, body-on-frame SUV running on the Ram 1500‘s platform. Mopar Insiders says it will be the most luxurious and technologically advanced vehicle in the FCA lineup, and Jeep will position it to compete with the Cadillac Escalade, GMC Yukon Denali XL and Lincoln Navigator L Black Label.

If the report is correct, Jeep will give the Grand Wagoneer some Level 3 autonomous technology, allowing conditional autonomous driving in certain situations. The Grand Wagoneer will join the Wrangler, Compass and Renegade with an eventual 4xe plug-in-hybrid model offering around 30 miles of electric-only range. The report also says the Grand Wagoneer will feature premium wood…but sadly, that wood is unlikely to be part of the exterior. (Though maybe that could change, when the tooling wears out.)

A top-end Jeep Grand Wagoneer with a $100,000 price tag would cost more than a Toyota Land Cruiser — which almost everyone feels is sort of over-priced. That price would be significantly more than the previous iteration of the Grand Wagoneer, which topped out around $65,000 in today’s dollars. But if the Grand Wagoneer ends up being a super-lux SUV version of the acclaimed Ram 1500 with Jeep’s off-roading credentials, paying that much could make sense…at least for the people who buy opulent, off-road-ready six-figure family haulers.

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