
Two Fan-Favorite Affordable Brands Join Forces for a Watch Unlike Any Other
Weird, but awesome.

Weird, but awesome.

Keep time with watchmaking’s most exciting new watches.
By Johnny Brayson, Brad Lanphear, Jack Seemer, and Sean Tirman

Swatch and Audemars Piguet will release a new watch called the Royal Pop on Saturday, May 16. But it might not look like the MoonSwatch.
By Jack Seemer

It has to be seen to be believed.

The tough get tougher.

This throwback timepiece will have you shouting 'Boomshakalaka' with its incredibly clever, playful, special dial.
By Sean Tirman

It puts the "special" in special edition.

A Royal Oak collab is definitely on the way. But what will it look like?

One of watch culture’s most coveted colorways just found its way again onto Rolex’s flagship watch — and this time, it's more refined and limited than ever.
By Ben Bowers

Omega's vintage presence at the Met Gala seemed too coordinated to be a coincidence.

Yema's Navygraf dive watch, packing an in-house automatic movement and 300m water resistance, gets a stealthy paint job with a bold accent.

A modern Luminox tool watch lands at Costco with pricing that’s hard to ignore.
By Gear Patrol

Inspired by one of Earth's harshest environments, this remarkably robust watch is also loaded with useful, convenient features.
By Sean Tirman

Yeah, I'm gonna need one of these.

Why can't it always be this easy?

The Harborside Coast delivers classic dive-watch styling and functionality, and it's now available for less for a limited time, with one small catch.
By Gear Patrol

How do you say "Patek" in Japanese?

IFL, a watch customization workshop, adds a vibrant hand-painted Art Deco dial to the Maen Mahanttan 37, which looks pretty familiar.

Keep time with watchmaking’s most exciting new watches.

The Italian indie brand updates its Modello Quattro with a titanium case and a seafoam green California dial, paired with a matching strap.