Gone are the days when Gatorade and PowerBar ruled the sports nutrition shelves. Today, so many companies make drink mixes, bars, chews, recovery formulas and more that grocery stores dedicate entire aisles to them. It’s easy to get paralyzed by choice. We tend to revert to items that contain clean ingredients and avoid flavor additives and loads of extra sugar. That’s essentially the Skratch Labs mantra, and right now, you can grab nearly everything it makes over at The Feed for 20 percent off.
Skratch was founded by Dr. Allen Lim, a former Pro Cycling Tour coach and sports scientist. At major races, he resorted to making food by hand for his riders rather than submit them to highly processed packaged stuff. But Skratch’s products aren’t just for pros; they’re ideal for everyday athletes too. The company formulated its Anytime Hydration Drink Mix for at-rest drinking, and we tend to keep a stash of its Anytime Energy Bars at our desks for casual snacking. (Miso and crushed red pepper sounds like a strange bar flavor, but trust us, it’s good.)
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