Most direct-to-consumer bedding start-ups follow the same millennial-targeted formula: cutting out the middleman to bring customers higher-quality, better-looking sheets for less. Boll & Branch isn’t most bedding companies, though. Founded in 2014, Boll & Branch is built around a transparent supply chain and better raw materials, working with fair trade organic cotton grown by a co-op in India. As first reported by Fast Company, Boll & Branch is now the “fastest growing organic cotton brand and the seventh largest overall consumer of organic cotton.” More importantly, it did so by appealing to a non-millennial, non-urban-based audience, and with more traditional designs.
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
More From Bedding