Legitimized by psychologist Edward Thorndike in 1920, the halo effect is the tendency for positive impressions of a person, company, country, brand or product in one area to boost someone’s overall feelings about said entity.
Derived from that term is the halo product, which is essentially an over-the-top item that captivates your attention, drawing you toward a brand, only to purchase a more wallet-friendly model.
I can’t help but think of all that while beholding Kawasaki’s absolutely mesmerizing Ninja H2R ABS hypersport bike, a pretty dang effective billboard for the Ninja family of 13 total bikes, many of which are surprisingly affordable.
With the window to order one — as well as a couple other H2 models starting at close to half the price — open for the next six weeks, here are four highlights of this spellbinding track star.
1. So many ponies
I could tell you that the H2R boasts a 998cc 4-stroke, in-line 4-cylinder, DOHC, 16-valve, liquid-cooled engine. But more impressive than what it is is what it can do.
KawasakiToward that end, we are talking a whopping 322 horsepower at 14,000 rpm and 121.5 lb-ft of torque at 12,500 rpm. So no, Kawasaki isn’t kidding with that “closed-course only hypersport” language.
