Profiles

How Norda Developed Trail Running’s Next Big Thing

Many upstart brands claim to have ID’ed the latest breakthrough. With one transformative ingredient, Norda may have actually done it.

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The Man Behind Some of the World's Best Eyewear

A glimpse behind the Scenes with Eyewear Legend Tommy O’Gara.

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South African Rangers Have a New Ally: E-Bikes
Swedish e-bike manufacturer Cake lends a hand — and some souped-up w…
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Zen and the Art of Motorcycle Innovation
Rolling out of Brooklyn, Tarform’s avant-garde electric bikes are re…
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These Shades Protect Your Peepers — and the Planet
With Bajío Sunglasses, performance–eyewear industry vet Al Perkinson…
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Feb 13, 2022
One of the World’s Most Popular Kitchen Tools Was a Complete Fluke

Richard Grace had never cooked a day in his life.

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Feb 6, 2022
Major Taylor’s Wild Ride
The journey of cycling’s first African-American world champ is even more remarkable when you consider the kind of bike that got him the…
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Dec 5, 2021
Zeb Powell's Future Is So Bright, He's Gotta Wear (Heart-Shaped) Shades

Meet snowboarding's unprecedented new star, who hardly needs traditional gear to (almost) always land on his feet.

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Dec 4, 2021
Think You Can’t Make Awesome Ultralight Packs in the Bronx? Think Again

Meet Allmansright, a burgeoning ultralight brand with a bold approach to making the outdoors more accessible.

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Sep 20, 2021
Anita Naidu's Best Lessons Have Nothing to Do With Mountain Biking
The groundbreaking free rider and coach is using her hard-won platform to fight a much bigger battle — for diversity, equity and inclus…
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Aug 1, 2021
How a Revolutionary Running Shoe Started Out in a Toaster

Altra co-founder Golden Harper shares the secrets to disrupting a 20-billion-dollar industry.

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May 16, 2021
Cycle of Change: Inside the Push to Diversify the Bike World

Things are finally becoming more inclusive. Meet some of the people, brands and organizations making it happen.

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Apr 18, 2021
The Next Generation of Shoe Cobblers Isn't Repairing Boots

An enticing proposition ecologically and aesthetically.

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Feb 7, 2021
You'll Never Believe What This Brand Can Make from Old Fishing Nets

Bureo has been working since 2013 to turn discarded fishing nets into everything from skateboards to Jenga towers.

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Nov 24, 2020
Three Instagram Accounts for Watch Lovers to Follow in November, 2020
@longbeachvintagewatchclub has your vintage watch needs covered, @thedialartist can make you a one-off piece of art, and @thenortherndi…
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Oct 23, 2020
Three Instagram Accounts for Watch Lovers to Follow in October, 2020
@theleatherstrap kits out your favorite watch, @justinvrakas knows his way around the vintage world, and @gishanir takes the best actio…
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Oct 1, 2020
Patagonia Wants to 'Save Our Home Planet.' Here's How
Patagonia knows its new mission to save planet Earth is impossible to accomplish alone. So the outdoor company is sharing every secret …
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Sep 24, 2020
Three Instagram Accounts for Watch Lovers to Follow in September, 2020
@vintagelongines serves up beautiful midcentury watches, @davidoffbrothers bring the vintage goods, and @redbarcrew gives lonely people…
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Aug 24, 2020
Three Instagram Accounts for Watch Lovers to Follow in August, 2020

@juliekraulis draws photo-realistic watches, @mentawatches sells incredible vintage pieces, and @crownandbuckle straps up.

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Aug 21, 2020
Thousands of NYC Bike Protesters Are Still Riding for Justice... and More

The outspoken co-founder of the city's biggest cycling group and several of its dedicated volunteers explain how and why.

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