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    Watches

    The Rise of the Fashion Watch

    It wasn’t so long ago that watches with fashion brand names on their dials were routinely dismissed as pretenders, mere arm candy for people with more money than good sense or taste. While there are still plenty of those watches twinkling from department store jewelry counters, other brands — ones more often associated with jewelry, luggage and trench coats — have quietly elbowed their way into loftier company.