Deals
Take 56% Off This Seiko Chronograph Watch
The Seiko SNN241 gives you a reliable quartz movement, 100m of water resistance and a matching brown leather strap, all for $95.
Seiko
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WatchesSeiko’s Famous ‘Monster’ Dive Watch Is Back and Better than Ever
The latest generation of Seiko’s popular and affordable “Monster” dive watches are sleek, handsome and refined.
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WatchesSeiko Has Released a New Affordable Field Watch, But It’s Not Easy to Get
Seiko’s basic new quartz “SUS” field watch is inexpensive and stylish, but you can currently only buy it in Japan.
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DealsScore This Blacked Out Seiko Dive Watch for 25% off Right Now
Seiko’s Prospex SRPB55 is a mechanically-powered dive watch with a 200-meter depth rating, a black case and a unique dial.
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WatchesScuba Diving in Bermuda with the Seiko SKX007
The Seiko SKX007 is one of the most beloved of all modern, affordable dive watches, but how does it actually perform beneath the waves?
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DealsTake 62% Off This Automatic Seiko Watch
These Seiko 5 watches feature automatic winding, 100m of water resistance and countdown bezels for measuring remaining time.
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WatchesThis All-Black, Affordable Seiko Dive Watch Is a Rugged Beast
The Seiko Prospex SRPD29 gets a special black-ion treatment and is being offered as a U.S.-exclusive watch.
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DealsSave 63% On This Seiko Solar-Powered Watch
This 43mm, solar-powered steel watch comes on a matching bracelet and features a day-date complication and 100m of water resistance.
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WatchesThese Are the Best Watches with Enamel Dials
Difficult to craft and incredibly beautiful, enamel-dialed watches can cost a pretty penny — with one or two exceptions.
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WatchesSeiko Collaborated with a Japanese Brand on This Wildly Orange Dive Watch
The new Seiko Prospex Fieldmaster Lowercase Beams watch is a collaboration between three Japanese brands.
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Today in GearToday In Gear: Seiko’s Special Edition Diver Radiates Summer Vibes, Everlane Made Better Shorts & More
The best way to catch up on the day’s most important product releases and stories.
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BriefingsSeiko’s New Diver Is the Watch of the Summer
Meeting ISO scuba diving standards and a grey and blue rotating bezel this Seiko’s Prospex Special Edition Diver is the watch of the summer
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DealsGet this Seiko Solar Chronograph Watch for 50% Off
This solar-powered Seiko chronograph is available in two dial colors for just $175 right now at Macy’s.
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DealsThese Affordable Seiko Dive Watches Are on Sale Today
Save up to 45% on some of Seiko’s best mechanical dive watches, including Prospex models, the famed “Turtle” and more.
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WatchesThis Might Be the Best Version Yet of Seiko’s Vintage-Inspired Dive Watch
Seiko’s vintage-inspired Prospex dive watch collection just got a new model with a striking geen dial & gold highlights, and it looks killer.
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WatchesThese New Grand Seiko Watches Are Made for the U.S. Market
Four stunning new Hi-Beat and Spring Drive Grand Seiko watches poetically interpret the Japanese seasons with interesting dial executions.
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Watches3 Affordable Japanese Vintage Watches
These three vintage watches from popular Japanese brands are still affordable and offer personality and history that’s hard to find elsewhere.
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Gift Ideas11 Great Father’s Day Gifts for the Stylish Dad
Great sneakers, stylish sunglasses, a durable bag and more.
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WatchesSeiko’s Affordable Mechanical Watch is the Perfect Blank Canvas
In production since 1963, the Seiko 5 is a classic of the affordable mechanical watch world.