When it comes to purchasing a luxury wristwatch, it can be difficult to know who to trust. The world of online watch shopping is chock full of fakes, so buying from a trusted retailer is your best bet. This is especially true if you aren't exceedingly familiar with the watch model you're interested in buying. eBay’s Authenticity Guarantee service is designed to help watch enthusiasts navigate just such issues and shop with confidence.

Eligible watches are thoroughly vetted by brand-certified watchmakers and technicians, who examine each watch, verifying that it is consistent with the listing. They also perform a multi-point physical inspection, and then deliver authenticated watches via secure two-day, signature-required shipping. Plus, each watch comes with a detailed authentication card.

You're about to see three watch lovers try their best to authenticate six different watches, three of which are elaborate counterfeits. No spoilers… but it's not easy. Bottom line, if you're buying a watch, you'll want its authenticity guaranteed.

Learn More: Here

Our Cast

The Expert

James Lamdin is the founder of Analog Shift and a self-proclaimed obtainer of rare antiquities.

The Enthusiast

Wilson Tang is the owner of New York City's Nom Wah Tea Parlor. He's also a runner and a wristwatch enthusiast.

The Novice

Hector Espinal is the co-founder of We Run Uptown, a sneaker and streetwear enthusiast, and a watch novice.


A special thank you to eBay seller thewatchoutlet for providing authentic timepieces for this video.


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