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New Balance’s Fresh Design Is Set to Become the Brand’s Most Coveted Sneaker

The 2010 in ‘Moonbeam’ is a limited edition available only from the British retailer End.

Pair of light gray and white New Balance sneakers with mesh and suede detailing, featuring white laces and a slightly yellowed sole, positioned with the heels facing forward.End
black and white headshot of brad lanphear

By Brad Lanphear

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For some time now, the New Balance hype machine has been dominated by the sequential 990, 992 and 993.

With a fabled history involving the first-ever $100 running shoe and Steve Jobs’ iconic “uniform,” the status was deserved, but a changing of the guard feels imminent.

A pair of white New Balance sneakers with mesh and suede detailing, placed on a dark asphalt surface. The shoes have white laces, and one shoe is positioned on its side while the other is upright, showing the top view. The soles are off-white with some light yellowing.
The 2010 ‘Moonbeam’ could dethrone the 99x series as the most coveted New Balance.
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Like all things involving fashion, the title of most-coveted New Balance style is cyclical and changes fairly steadily. Before the early 99x models reigned supreme, the 998 and 1400 dominated the 2010s with limited-edition colors and Made-in-USA stalwarts.

Change is in the air in 2025, and younger designs from the 2000s have challenged the long-dominant styles that debuted in the 1980s.

The revived 1906 has been making a strong case in recent years, but a new model that debuted earlier in 2025 might sneak up on everyone.

A pair of white and gray New Balance sneakers with white laces, viewed from above on a light gray surface. The shoes have a mesh design on the toe area and the New Balance logo is visible on the tongue of each shoe. The laces are tied but slightly loose.
The New Balance 2010 debuted in May 2025.
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The New Balance 2010 was released in May 2025. Its democratic design blends elements from the older 99x series with updates from recently popular 2000s models.

The ultimate New Balance?

New Balance has depended so heavily upon its archive for the past decade-plus that it felt like the brand may never create a complete original casual sneaker again.

A close-up of a beige and gray New Balance sneaker with white laces, worn with light gray socks and olive green pants. The shoe features mesh and suede materials with a thick, cushioned sole and the New Balance "N" logo prominently displayed on the side. The foot is resting on a metallic surface, possibly a bicycle pedal.
The 2010 uses a segmented ABZORB sole developed in the 2000s.
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The Massachusetts-based footwear brand could have churned out new color combinations in retro models forever, and it would have been successful, but it appears that the brand got bored with resting on its laurels.

The 2010 is built on a segmented ABZORB sole developed in the 2000s. It blends a soft, cushioned midsole with hard segments that provide stability.

Pair of light gray and white New Balance sneakers with white laces, shown from the back on a plain surface with a neutral gray background.
The 1910 features a sculpted midsole inspired by 2000s models.
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The upper uses a suede and leather framework similar to the 99x models, but it’s laid over broad mesh-topped cushioned panels like those used in the 1906 and other 2000s running shoes.

To the moon!

New Balance has released several colors of the 2010 so far, but none have matched the iconic iterations of the 990, 998, 574 and other marquee models.

But that is about to change with the release of a limited-edition color called ‘Moonbeam.’ Offered exclusively through British retailer End, the tonal creamy white and gray scheme is an instant classic.

Pair of New Balance sneakers in beige and light gray tones, featuring mesh panels and suede overlays. The shoes have white laces and a cream-colored midsole with a black outsole. The New Balance "N" logo is prominently displayed on the side in gray with a white outline.
The ‘Moonbeam’ color blends tonal shades of creamy white and gray.
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It follows in New Balance’s signature all-gray footsteps, but in a brighter, more refreshing palette.

The two new visual details that define the 2010 are the newly stylized “N” logo with horizontal lines and a center framing line, and a touch of shine on the heel counter and upper tongue.

This hybrid model technically and aesthetically combines the most successful elements from over 30 years of New Balance sneaker design.

Light gray New Balance sneaker with mesh and suede panels, white laces, and a cream-colored sole, placed on a textured black asphalt surface.
The 2010 debuts a newly stylized “N” logo in the customary spot.
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It is new enough to be refreshing, but familiar enough to please even the most discerning fans. According to the brand, the updated segmented ABZORB sole is more comfortable than its predecessors.

Even if it is equally comfortable, the new ‘Moonbeam’ looks good enough to secure the 2010 as New Balance’s new most popular sneaker.

Availability and price

The New Balance 2010 ‘Moonbeam’ will be available on September 12 exclusively from End for $175.

End offers a sign-up for a drawing to secure a pair before the public release.

About the Author: Brad Lanphear is an associate editor at Gear Patrol covering watches and style. Before joining the publication, he previously wrote for Heddels and Men’s Health. Now, he’s on a never-ending quest to find the perfect pair of Japanese denim.

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