
26 New Watches You Might’ve Missed from Citizen, Timex, Breitling, TAG Heuer and More
Keep time with watchmaking’s most exciting new releases.

Keep time with watchmaking’s most exciting new releases.
By Johnny Brayson, Brad Lanphear, and Sean Tirman

Bell & Ross's flagship travel watch, the BR-05 GMT, gets its most alluring dial yet with the radiant "Green Steel."


The Multifort 8 One Crown packs an impressive movement for its price, and the 40mm integrated case now comes with a black PVD finish.

Designed to honor the U.S. Navy, this Swiss timepiece features a proprietary construction and exclusive styling.
By Sean Tirman

New watch of the summer loading.

In collaboration with Bamford Watch Dept and Team Ikuzawa racing, the 'Glassbox' Carrera gets a gorgeous red-and-white retro revamp.

Old-school dial, new-school everything else.

It's the most compact Doxa Army yet.

Canadian indie watch brand Héron brightens up its decompression dial with a white background and a steel bezel.

The fan-favorite Seiko-alternative timepiece transforms from a classic diver into a Rolex-inspired travel watch.
By Sean Tirman



The German watchmaker turns to its square Averin chronograph for the 2026 edition of the official Sachsen Classic watch, and it may look familiar.

Swiss indie watchmaker Baillod strips the skeletonized Chapter 7, powered by a revered Swiss movement, down to its stainless steel bones.

Hanahart's only proper dive watch, with an automatic movement and 300m water resistance, finally gets a black dial.

The Tsuyosa Shore, a sub-$500 workhorse with 100m water resistance, gets a black-and-gilt revamp with a smoky textured dial.

Todd Snyder has another go at the original 34mm Marlin reissue, adding a new dial motif and reviving the coveted steel mesh bracelet.

Beloved New York watch brand Lorier completes a hard reset by relaunching a core collection of its four most popular retro-inspired watches.

Dozens of watch brands. 150+ references. One price cap. Here are the affordable watches that have caught our eye so far this year.