The watch world used to feel like an exclusive club, but it has grown exponentially over the past couple of decades through a network of communities uniting over a shared passion.
Fostering community is the driving force behind Split Watches, a British brand that debuted in June 2025 with a chronograph that blends G-Shock-style durability and aesthetics with a classic mechanical movement.

Founder Ed Margulies was a third-generation luxury watch dealer who worked for his family’s business from the 1980s into the 2010s. According to an interview with Esquire, he stepped away after feeling burnt out by the egos and stress of operating at the top tier of the luxury watch industry.
A few years ago, at his wife’s urging, Margulies started building his own brand to highlight the aspects of the watch industry that he loved and missed.
Gradually, piece by piece, he designed a watch that is as functional as it is beautiful. The case and bracelet blend elements from the Swiss brands Margulies worked for (Longines, Piaget and Vacheron Constantin) with the Japanese brands he personally enjoys.







