As the legend goes, Timex invented the sports training watch — and pioneered brand collaborations — in 1984 with the release of the original Ironman watch.
By 1999, the format was perfected with the release of Ironman Flix. After faithfully reviving the design three years ago, Huckberry and Timex have brought it back with a new outdoor color scheme.
Yes, training watch capabilities have advanced substantially since the turn of the century with Bluetooth, GPS, heart rate monitoring and more. But those bells and whistles can be more distracting than helpful, especially on an Apple Watch.
The Ironman Flix has everything a committed athlete needs for pure, focused endurance training. And now, it comes in a wilderness-ready olive drab with a black bezel and hunter orange highlights.
It is lightweight and soft on the wrist, tough enough to take a beating on land and in the water and tracks an impressive amount of time-related information for a 26-year-old piece of tech.
Moreover, the retro digital watch design just looks great. Huckberry and Timex’s initial collaboration used an original black, silver and yellow color scheme. This time, the sporty look has been swapped out for a wilderness motif geared toward hiking, camping and trail running attire.
