COOFANDY Partners with NASCAR Driver Christopher Bell and JGR to Celebrate 10 Years of Style and Performance

The menswear brand marks its 10th anniversary with a high-speed collaboration that fuses craftsmanship, confidence, and modern versatility.

COOFANDY

Published October 31, 2025

Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.

COOFANDY has always understood that life is a journey of countless moments — each deserving its own perfect style. Now, that journey takes a thrilling turn to the track. Celebrating a decade of redefining modern menswear, the brand has announced a landmark partnership with NASCAR Cup Series driver Christopher Bell and Joe Gibbs Racing (JGR), one of motorsport’s most successful teams.

The collaboration, COOFANDY’s first foray into racing, kicked off at the Martinsville Speedway NASCAR Cup Series race on October 26, where the brand activated in the Fan Zone to bring to life its guiding philosophy, Dress the Journey, and campaign slogan, Dress the Win.

Close-up of a person wearing a black racing helmet with "COOFANDY" text on the front.

A Union of Speed and Legacy

With more than 400 victories and five Cup Series championships, Joe Gibbs Racing brings decades of excellence to the partnership — a perfect parallel to COOFANDY’s pursuit of timeless, high-performance design. As JGR founder Joe Gibbs put it, “We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans.”

For Bell, now serving as COOFANDY’s global ambassador, the collaboration is about confidence and mindset as much as style.

Two women in black and orange racing outfits holding checkered flags standing beside a blue and white race car with sponsor logos.

A Decade of Dressing the Journey

Ten years in, and COOFANDY shows no signs of slowing down. Since its founding in 2015, COOFANDY has championed the idea that what you wear can shape how you move through life — combining premium materials, tailored silhouettes, and accessible design. The new partnership with Bell is a melding of fashion and racing, but it’s also about helping men look and feel like their best, most confident selves every day. Dress the Journey is all about celebrating milestones, like career goals and fatherhood, and COOFANDY designs clothes for all of life’s moments.

Outdoor market booth with a woman in a white coat serving a man in a gray hoodie holding a plastic bag.

Style That Moves as Fast as You Do

At the heart of COOFANDY’s anniversary campaign is clothing built for momentum — designed to perform whether you’re crossing a finish line or simply moving through your day. Pieces like the Quarter Zip Sweater deliver all-day comfort with a lightweight feel that transitions effortlessly from the office to the grandstands. For a more sporty edge, the Flannel Long Sleeve Button Down combines ease and style with a casual plaid fabric — ideal for travel or downtime.

COOFANDY’s Wrinkle Free Long Sleeve Button Down Shirt blends relaxed comfort with refined detail. Its wrinkle-free fabric makes it a versatile option for any setting. Paired with the Classic Casual Expandable Waist Suit Pant, which balances polish and an adaptible fit, the collection highlights how COOFANDY continues to deliver modern style that performs at every speed life requires.