Panerai has one of the most unique and intriguing backstories in a watch industry filled with deep, but somewhat repetitive histories.
Giovanni Panerai established a workshop that included watchmaking and repair in 1860, and eventually opened Florence’s first horological school in 1876. The brand became a contractor to the Royal Italian Navy in 1916, producing a range of underwater and nautical instruments, including wearable depth meters and compasses.

It was in this capacity that Panerai developed and patented Radiomir, a radium-based paint that glows in low-light conditions, aka lume. The name lives on in the Radiomir collection, based on the brand’s earliest military dive watches from the 1930s.
Panerai is offering a new travel experience dubbed Viaggio Nel Tempo, which translates to “time travel.” It consists of a four-day guided tour of Florence that details the brand’s rich history and the development of its earliest dive watch technology, culminating in a “diving experience” in Porto Venere.
What’s more, the trip is fittingly packaged with two unique Radiomir references unavailable anywhere else.






