
Timex’s Legendary Affordable Watch Borrows a New Trick from High-End Brands
The iconic Ironman gets a trendy glow up. Literally.

The iconic Ironman gets a trendy glow up. Literally.
By Jack Seemer

Watch enthusiasts will be over the moon with this release, wink wink.

This new release may look like a digital watch. Only you don't wear it on your wrist.
By Tucker Bowe

And you can buy one for well under $1,000.

It involves the brains behind Adidas's Y3 collection.

It's the collab that keeps on giving.

This Swiss-made hidden gem debuted nearly three years ago.

With a burly new bezel design and a 10-year battery life, the GD010 is as tough and long-lasting as it is bold and modern.
Presented By G-Shock

One of the brand's classic affordable models gets dressed up by an unexpected partner.

The new watch is a collab with Japanese fashion brand Beams.

Don Draper called; he wants his watch back.

Plus, the latest example costs less than a grand.

The new release is almost half the price of the brand's next cheapest watch.

Don't worry, it's still an excellent value.

Who would've thought the MoonSwatch would invent new horological complications?

It's like a literal work of art for your wrist.

The Jet Age never goes out of style.

Look, your wrist deserves a costume too.

Like a pair of blue jeans, a Seiko sports watch is always in style.

And it only took them 142 years.