
Seiko Put a Streetwear Spin on Its Latest Affordable 1960s-Inspired Tool Watch
The 1969 design has received a fun modern update.

The 1969 design has received a fun modern update.

The new collab with Noah offers some big improvements over their last watch, but the low price remains unchanged.

I guarantee you've never seen a watch like the new Serica Parade before.

Automatic. Titanium. Less than $400. Need we say more?
By Jack Seemer

Some of the brand's best models are currently 30 percent off.

But you'll need to act fast if you want to buy one at retail.

From a 69-year-old German tool-watch brand to a Kickstarter project from a JLC alum and more.

The iconic Ironman gets a trendy glow up. Literally.
By Jack Seemer

Watch enthusiasts will be over the moon with this release, wink wink.

This new release may look like a digital watch. Only you don't wear it on your wrist.
By Tucker Bowe

And you can buy one for well under $1,000.

It involves the brains behind Adidas's Y3 collection.

It's the collab that keeps on giving.

This Swiss-made hidden gem debuted nearly three years ago.

With a burly new bezel design and a 10-year battery life, the GD010 is as tough and long-lasting as it is bold and modern.
Presented By G-Shock

One of the brand's classic affordable models gets dressed up by an unexpected partner.

The new watch is a collab with Japanese fashion brand Beams.

Don Draper called; he wants his watch back.

Plus, the latest example costs less than a grand.

The new release is almost half the price of the brand's next cheapest watch.