Did a Legendary Hi-Fi Brand Just Make the Ultimate AirPod Upgrades?

You won’t believe how much they cost.

A pair of black wireless earbuds resting inside an open silver charging case. The earbuds have a smooth, rounded design with small mesh-covered speaker openings and buttons on the outer surface. The interior of the case is black, with slots to securely hold the earbuds.Bang & Olufsen

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Bang & Olufsen has been in the wireless earbud game for quite some time — its first pair, the Beoplay E8, was released in 2017 — and, over the years, it has introduced numerous different models.

However, the famed Danish hi-fi manufacturer has never made a pair of wireless earbuds quite like these. Its all-new Beo Grace promises to be B&O’s best (and most expensive) wireless earbuds to date.

Bang & Olufsen Beo Grace

Silver and black Bang & Olufsen wireless earbuds with a matching silver charging case. The earbuds have a sleek metallic stem with the brand name printed on them, and the case features a smooth, rounded design with the brand name on the top.
Bang & Olufsen’s Beo Grace is the brand’s new flagship pair of wireless earbuds.
Bang & Olufsen

Wait, how much?

Bang & Olufsen’s Beo Grace are the company’s new flagship pair of wireless earbuds with active noise-cancellation. And let’s get one thing out of the way — they cost $1,500.

Yes, you read that right. From my understanding, they are the most expensive noise-canceling wireless earbuds you can buy.

Close-up of a black in-ear earbud with a detachable silicone ear tip, showing the speaker grille and the right ear indicator "R" on the earbud body. The earbud has a metallic stem and a small button or sensor on its surface.
The Beo Grace pack 12mm titanium drivers.
Bang & Olufsen

To justify this supreme price, Bang & Olufsen made them hellanice.

Born from the brand’s “relentless pursuit of perfection” and inspired by fine jewelry, the Beo Grace wireless earbuds combine premium materials and sculptural design and elite noise-cancellation and sound.

A close-up side profile of a young man wearing a silver Bang & Olufsen wireless earbud in his right ear. The background features blurred green grass, suggesting an outdoor setting. The man has short brown hair and is dressed in a brown garment.
Bang & Olufsen claims the Beo Grace are designed to look (and feel) like fine jewelry.
Bang & Olufsen

The earbuds have polished aluminum stems that, according to the brand, are a reimagining of its iconic A8 earphones, “carrying their distinctive metal stem design into the wireless era.”

The charging case is also pearl-blasted aluminum.

A silver Bang & Olufsen charging case with its lid open, revealing a pair of black wireless earbuds inside. The case is placed on a bed of green grass.
The earbuds and charging case are made out of natural aluminum.
Bang & Olufsen

“Unrivaled high-quality sound”

As for sound, B&O gave the Beo Grace earbuds a new acoustic architecture that it says was “inspired by the acoustic principles” of its flagship noise-canceling wireless headphones, the $2,200 Beoplay H100.

Each earbud packs a 12mm titanium driver and, together, B&O claims they deliver “unrivaled high-quality sound and advanced digital noise cancellation.” The Beo Grace also supports Spatial Audio with Dolby Atmos.

Two silver Bang & Olufsen wireless earbuds resting on a bed of green moss. The earbuds have a sleek cylindrical design with the brand name printed vertically in black letters. The black ear tips are partially visible beneath the silver casing.
You’re not likely to forget who makes these wireless earbuds.
Bang & Olufsen

Naturally, the Beo Grace features the brand’s best-ever active noise-cancellation for an earbud. In fact, B&O claims its ANC is four times more effective than its previous best wireless earbuds, the $599 Beoplay Eleven.

They are also integrated with Bang & Olufsen’s new EarSense technology, which automatically adjusts the sound and ANC based on your surroundings.

A small, dark red leather case with visible stitching and the embossed brand name "Bang & Olufsen" on the front, placed on grass with some dried plants around it.
For an extra $400, you can get this “bespoke” leather pouch for the Beo Grace.
Bang & Olufsen

If $1,500 isn’t quite rich enough for your blood, Bang & Olufsen is selling an additional accessory for the Beo Grace — you can buy a leather carrying pouch that’s “crafted in Infinite Black, Cranberry Red and Seashell Grey.”

This optional accessory adds an additional $400 to your checkout.

A close-up of a hand holding a sleek, metallic Bang & Olufsen wireless earbud with a black ear tip against a softly blurred background. The brand name "BANG & OLUFSEN" is prominently printed vertically on the metallic part of the earbud.
AirPods Pro 3 or these?
Bang & Olufsen

Price and availability

Bang & Olufsen’s Beo Grace wireless earbuds are up for preorder now from the company’s website. They’ll be available everywhere starting November 17th.

Again, they cost $1,500.

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