
Grand Seiko’s Affordable Cousin Has Never Made a Watch This Good-Looking Before
This Japanese watchmaker continues to up its game.


This Japanese watchmaker continues to up its game.

The watch draws inspiration from vintage Seiko references and adds a touch of sci-fi.

Keep time with high horology's most exciting new watches.
By Brad Lanphear, Johnny Brayson, Jack Seemer, and Sean Tirman

The partnership may even eventually lead to watches being manufactured in space.

This is a watch that begs to be roughed up.

$550? That has to be a misprint.

We spoke with the brains behind Timex's ambitious new direction.

No one's ever seen a moonphase like this before.

Tonight, Timex dines on (Seiko) Turtle soup.

The new chronograph is a tribute to a bygone Golden Age of aviation.

It's come a long way since its 1960s origins.

He probably skipped the waiting list.

And it's still priced well under $1,000.

Keep time with high horology's most exciting new watches.

Grab the bull by the horns.

The legendary Cocktail Time evolves again.

It may look fancy, but this'll set you back less than $500.

At just $375, could this now be the best diver under $500?

Those reentries can be tricky.

It's also way cheaper than you'd expect.