Today in Gear
China Is Getting the Off-Road SUV America Desperately Needs
The Blue Oval finally electrifies its iconic off-road nameplate. Plus, the next AAA Switch game, an independent Swiss watch and more.
Briefings
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Today in GearThis Fan-Favorite Apple Watch Strap Just Got Even Cooler
The rugged Apple Watch band gets a carbon fiber maker.
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Today in GearAdidas’s Ultraluxe Label Turned Its Best Running Shoes Into Style Statements
The Y-3 Fall/Winter 25 collection takes a monochromatic brush to some Adidas icons.
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Today in GearThis Stunning EDC Collection Draws from Vintage Skate and Surf Culture
A beloved Portland gear brand expands its Artist Series.
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Today in GearDid This American-Made Brand Just Debut Its Best T-Shirt Ever?
Buck Mason levels up its t-shirt game. Plus a limited-edition GMT dive watch, a unique running accessory and more.
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Today in GearA Beloved Brand Launched a Japanese Kitchen Upgrade Fit for a Michelin Star Chef
Made In's Damascus tool is grail-worthy for home cooks.
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Today in GearLuminox and Volition America Introduce the ‘Blue Valor’, a Bold, Patriotic Timepiece Perfect For Summer
The new Luminox x VOLITION AMERICA “Blue Valor” and the re-released, fan-favorite XS.0914.VOL “Minutema” are a dynamic patriotic duo, built to honor those that serve.
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Today in GearOakley’s Latest Performance Sunglasses Were Half a Century in the Making
These iconic shades can still turn heads after all these years.
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Today in GearThe Definitive Aviation-Inspired Sports Watch Just Entered Stealth Mode
Bell & Ross releases an all-black version of its aviation-inspired sports watch.
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Today in GearA Beloved Style Shop Revives a Forgotten 2000s Sneaker with a Bespoke Redux
End. celebrates its 20th with an exclusive Adidas revival.
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Today in GearFilson Reinvents a ’70s-Era Staple for Summer Weather, with the Help of Some Mil-Spec Fabric
Wool makes way for a mil-spec fabric on Filson's iconic Jac-Shirt. Plus, a Tour de France-optimized road bike, celestial watches and more.
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Today in GearPorsche’s Speedy New 911s Are Designed to Take You Anywhere — Yes, Even Snowy Mountains
Porsche expands its 911 series with three new AWD models.
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Today in GearThis Upstart’s First-Ever Headphones Combine Trendy Design with Elite British Hi-Fi
Nothing expands into the personal audio market with its signature modernist look.
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Today in GearThe Sunglasses That Went to the Moon Get an Apollo 11 Makeover
American Optical's space-age shades are back.
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Today in GearRam’s New Heavy-Duty Off-Road Truck Beats Inflation in the Best Way Possible
The Warlock returns and it's more affordable than you'd expect. Plus, new Hoka trail shoes, GoPro colorways and more.
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Today in GearA Famed Japanese Hi-Fi Maker’s New Headphones Are Primed for Movie Lovers
Yamaha's new cans are perfect for film buffs.
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Today in GearThis Incredibly Innovative Swiss Indie Watch Gets a Frosty Summer Redux
A glacial aesthetic transforms Armin Strom’s signature timepiece.
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Today in GearA Respected Apple Gadget Maker Brings Its Popular Desktop Accessory to the iPhone
Twelve South's fan-favorite MacBook accessory gets a redesign for your iPhone.
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Today in GearA Heritage Hi-Fi Maker Finally Jumps on This Rising Headphone Trend
JBL launches its first wireless earbuds with an open-ear design.
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Today in GearA Beloved Minimalist Tech Brand Makes a Hard Left into eBike Territory
Can Teenage Engineering dominate two-wheelers like it did synths?