Updates on the launch of Netflix Games, The North Face gear that's designed for Antarctic conditions and Subaru's first EV.
Announced yesterday, Bell's Brewery (the brewers behind the popular Two Hearted Ale) has reached an agreement with Lion — an Australian-based company that acquired New Belgium back in 2019 — and will be rolled into the global beverage conglomerate. It's a move that sees the Michigan craft brewer, which has been in business in some form or another since 1985, pivot towards a longer-term growth and even a push for greater sustainability in its brewing operations. It also is vaguely reminiscent of the merging of cult-favorite label Dogfish Head into the greater Sam Adams (aka: Boston Beer) brand family, as craft brewers seek out bigger markets and wider distribution. But enough about beer, we know why you're here: You're seeking today's new gear updates. From The North Face gear that's designed for Antarctic conditions to Subaru's first-ever EV, this is Today in Gear.
Today in Gear is our daily roundup of all the latest product announcements, drops and news. Want your question featured in our weekly "Ask an Expert" column? Send your most pressing product questions to firstname.lastname@example.org.
Built on the principles of fair and transparent pricing (without sacrificing on quality or materials), Quince shoppers can be sure they're getting top-tier gear without any of the luxury brand markups. As seen in the Mongolian Cashmere Full-Zip Hoodie, crafted from 100 percent Mongolian cashmere, it's a knit that's luxuriously smooth (at 60 to 70 percent less than traditional retail).
In 1990, The North Face sent a global co-operative to Antarctica on the first dogsled crossing of the continent, sponsoring the team with gear designed to handle the region's rugged conditions. The North Face has rereleased the Trans-Antarctica Expedition Parka — along with a suite of other retro-inspired gear — to not just honor the milestone of the original expedition, but provide regular folks with the hard-wearing gear those explorers used.
While the program technically already launched on Android devices, Netflix Games finally comes to the Apple Store — making it available, to quote Netflix, "through the Netflix app on any mobile device, anywhere in the world." While the games skew heavily towards Stranger Things-themed options, it's an interesting new step for the media streaming giant — with the mobile games functionally wrapped into a subscription you likely already have.
Developed in collaboration with Toyota, the Solterra is Subaru's first entry into the electric vehicle space. First things first, fans of Subaru's off-roading vehicles should be happy with the model's full-time AWD system, which comes standard. As for power, there's an electric motor for each axle for a combined horsepower of 215 hp. Like to launch mid-2022 we'll get an even better look at the US edition of the car at next week's L.A. Auto Show.
Diemme is luxury label that blends rugged hiking aesthetics with an eye for style. Working with classic sportswear brand Gant, the duo have created three colorways of the Roccia Vet hiking boot (one in black and two anchored with pops of color). The collab also features a first for Diemme: apparel. Mirroring the vibes on the boots, this lineup also includes a puffer jacket lined with a similar neon pink, along with a heavyweight hoodie.