If you're a cookie fanatic, you might already be aware, we're heading into Girl Scout Cookie season. What you might not know, is that those iconic cookies will be available to buy on DoorDash. A partnership built from the ingenuity of the Girl Scouts organization (and, let's be honest, the realities of an ever-changing pandemic) the cookies will be available for on-demand delivery, nationwide, starting in February. According to a press release, "local Girl Scouts will track and fulfill orders, manage inventory, and more, while partnering with DoorDash's technology and team." New Year's resolutions? Who needs them? Sweet treats aside, we're taking a look at Tom Brady new clothing label (titled "Brady", naturally) and Zenith's final watch homage to Lupin The Third. This is Today in Gear.
Today in Gear is our daily roundup of all the latest product announcements, drops and news. Want your question featured in our weekly "Ask an Expert" column? Send your most pressing product questions to tig@gearpatrol.com.
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Tom Brady releases full-on apparel and training brand, known simply as: Brady.
Brady
Teased for months (and, according to the brand itself, in development for over three years), NFL icon Tom Brady has dropped a 130-plus piece collection under his eponymous Brady brand. Split into two categories — one focused on training and the other on general style — all the pieces (whether they're for use in or out of the gym) are built with athletes in mind. This means you'll spot fabrics like thermoregulating polyester and weather-defying Storm System fleece.
Award-winning Rogue Ales & Spirits has teamed up with Austin, TX based Revival Cycles to create the "Knuckle Buster" IPA. Designed to pack in full flavor — while still being plenty refreshing after a long, hard day working with your hands — the Cold IPA style is light (even at 6.1% ABV) with plenty of tropical and bitter hop quality.
Diemme teams with "moodboard" account Hiking Patrol on a reworked Roccia Vet boot.
Diemme
Like a modern-day movie, you love when an online" moodboard" gets a chance to craft a collaboration with a brand they love. Hiking Patrol — an online vibes curator centered around the broader aesthetics of hiking — has teamed with luxury bootmaker Diemme on a reworked Roccia Vet model. The boot comes in two colorways and features a Cordura upper, breathable Sympatex lining and hiking-inspired D-ring laces.
All the stuff you need, nothing you don't: Logitech's M650 mouse is an incredible value.
Logitech
Priced below its MX series computer mice, Logitech's M650 strikes the perfect balance between premium details and sheer value. At $40, it's pricier that budget M185 model (which hits a $15) but includes details like SmartWheel scrolling, a contoured design to fit in the hand and customizable side buttons.
Zenith's final homage to "Lupin The Third" edition watch blends two faces into one.
Zenith
In the final piece of a three part homage to Japan's Lupin The Third, Zenith's Chronomaster Revival A384 "Final Edition", blends both the black gilt and white "panda" dials into a single dial split diagonally. Constructed entirely out of titanium, the 37mm case features the original 1969 tonneau design. The movement — Zenith's El Primero — has a power reserve of 50 hours. It's highly likely this will sell out, so keep your eyes peeled on the secondary market as well (once this begins trickling out in late March).
