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Today in Gear: End Your Week Here

Today in Gear is our daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios.

today in gear july 22 2022 man climbing rock formation wearing columbia x madhappy clothing

Amazon has offered a $3.9 billion all-cash deal to acquire One Medical, a 'primary care organization' that combines in-person, digital and Telehealth medical services in one convenient format. This offer follows Amazon's 2018 acquisition of Pillpack and the subsequent (2020) launch of Amazon Pharmacy. Amazon Pharmacy offers Prime members free, unlimited two-day prescriptions and discounts on medications not covered by the Prime member's insurance. Now, the SVP of Amazon Health Services confirms the company believes that "health care is high on the list of experiences that need reinvention." Acquiring One Medical would allow Amazon to build on the success of its own Amazon Care service, which was originally tested on its employees in 2019 before expanding nationwide in 2022. Now, the company hopes to open physical clinics in over 20 cities. Meanwhile, Walgreens hopes to open 1,000 physical clinics in the U.S. by 2027. CVS already offers basic care with nurse practitioners in more than 1,100 in-store clinics. Walmart wants to introduce virtual medical services to complement its existing in-person Walmart Health centers. So perhaps, health care is already being reinvented right under our noses.

Today we're looking at custom upcycled bags from Freitag, a new collection from Goldwin 0 and socks made with Ionic+ Silver Technology. This is Today in Gear.

Today in Gear is our daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios. Send your most pressing product questions to tig@gearpatrol.com.

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This New Collab Want You to Get Outdoors
columbia x madhappy
Dave Carhart

Columbia Sportswear partnered with Madhappy to release a Summer '22 Outdoors Collection that hopes to highlight how spending time outdoors can improve our mental health. Madhappy, a famed streetwear brand and 'popular mental health brand,' initially reached out to Columbia to become the primary apparel provider of its new collection, which just went live this morning. Now, users can shop clothing with phrases like "Find Peace in Nature" and "Find Balance in Nature" from Madhappy's site, where a range of men's and women's styles retail for $55 to $225.


Create Your Own Upcycled Bag with Freitag
man wearing freitag bag

Freitag, the ultra-cool Swiss brand first known for creating messenger bags and backpacks from vibrant truck tarps, has added a new exciting format to its collection. This summer, the brand launched its new F675 Dixon Sling Bag exclusively within its “Sweat-Yourself-Shops,” where customers can create their own –– entirely customized –– upcycled bags. As part of this release, the brand continued to lean on its iconic (upcycled) truck tarps while also incorporating and introducing new materials like discarded seat belts, upcycled PET material and recycled truck reflectors. There are only 900 units available for assembly, with each bag retailing ~$145.


BEAMS and Asics Tease the New GEL-KAYANO 14 GORE-TEX
beams and asics

BEAMS has teamed up with Asics to release an updated version of the classic Kayano sneaker. In this version, BEAMS has replaced the shoe's body with synthetic leather and then applied a layer of Gore-Tex to ensure the shoe is fully waterproof. Next, the brand added mesh to the toe box, side panel and heel before securing a set of clips over the vamp and popper studs on the upper. These studs hold a mosquito net across the uppers to ensure the shoes can 'tackle all kinds of conditions.' The shoes are expected to drop in October for ~$230.

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Goldwin 0's "Enquiry 2" Harnesses Cutting-Edge Fabrics, Forms and Technologies
goldwin move

Goldwin 0 is the design-forward offshoot of parent brand Goldwin (a major purveyor of ski wear and other sturdy outdoor gear). Now, Goldwin 0's debut Autumn/Winter 2022 collection, "Enquiry 2," transforms the same durable fabrics and technologies used across its parent brand's gear into artful silhouettes and immediately covetable clothing. The collection includes a jacket made of recycled Gore-Tex, entire ensembles crafted from Spiber's Brewed Protein fabric and 3-D printed knitwear created with Japanese WHOLEGARMENT technology. The collection will release in October, but you can preview the entire collection now.

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SixSox's Silver Wool Hiking Socks
silver wool hiking socks

Made with a blend of Merino wool and silver yarn, SixSox's new Silver Wool Hiking Socks are super durable and designed for all-season use. Temperature regulating and moisture wicking, the socks use Ionic+, a silver antimicrobial technology from Noble Biomaterials. Noble's silver is then woven into the yarn to lend added anti-odor and anti-microbial properties to the socks. The socks retail for $30 a pair and feature a cushioned sole and reinforced toe and heel.


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