Ford's Super-Cool New Electric SUV Is Getting More Affordable

The Mustang Mach-E hasn't even hit showrooms yet, but Ford is already cutting the price.

ford mustang mach e sunset
Ford

2020 has been a big year for Ford, what with the launch of the facelifted F-150, the all-new Bronco and the Bronco Sport, the arrival of a new Mustang Mach 1, and the increasing excitement for the brand's compact pickup truck expected to be called the Maverick. Indeed, with all that going on, it's easy to forget that what could prove to be the Blue Oval's most important car for the future is also about to hit the streets: the Mustang Mach-E.

By combining the style and performance of the iconic muscle car with the versatility and convenience of a crossover and the emission-free power of an electric vehicle, the Mach-E stands to be Detroit's first mass-market EV capable of appealing to a broad range of mainstream buyers who might not have considered an electric vehicle before — the sort of buyers automakers need to woo into EVs in order to bring them to the forefront of their lineups (and, of course, combat climate change).

And now, it seems Ford has found a way to try and broaden the new crossover's appeal even further: by making it less expensive.

Granted, not drastically so. As the folks at Mach-E Forum discovered, Ford recently sent out a dealer notice revealing that the carmaker is cutting the prices of almost every variant in the Mustang Mach-E lineup. Entry-level Select models are seeing a price cut of $1,000, as is the inaugural First Edition; mid-level Premium versions become $3,000 cheaper; and the California Route 1 version sees $2,000 taken off the top.

That means the Mustang Mach-E, in rear-wheel-drive form, now starts at $42,895 — before, of course, the $7,500 federal tax credit for electric vehicles, which effectively knocks the base price down to $35,395. The AWD version starts at about three grand more, giving it a post-tax credit MSRP that starts at $38,095. With the average new car price these days sitting around $38,000, that puts the Mach-E right in the sweet spot for mass-market appeal.

The dealer document says the base price isn't changing for the high-performance Mach-E GT model, which promises up to 459 horsepower and 612 lb-ft of torque from twin electric motors and a 0-60 mph time in the mid-three second range. That version will still base at $62,700 when it goes on sale after the other versions. Ford says the non-GT variants will hit the streets before the end of 2020, so if these lower prices have you excited, we'd say head on down to your local showroom — or at least head over to Ford's website and put down a reservation.

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