Aside from upping the number of SUVs in their lineups, the next biggest trend for automotive manufacturers seems to be buying, restoring and selling their own classic cars. Jaguar Land Rover does it, so do Mercedes and Lamborghini. Now Fiat-Chrysler wants in on the action — but only with its Italian classics. Sorry, Mopar fans.
Officially announced at the 2018 Rétromobile classic-car show in Paris, the “Reloaded by creators” program is an initiative by the FCA Heritage department whose aim is very much in line with what we’ve already seen from other brands. FCA Heritage will buy old Fiats, Alfa Romeos, Lancias and Abarths, then restore and, finally, sell them. Or, if you want to keep your old Italian roadster and bring it back to factory-fresh glory status, they’ll do that too. The price of restored Italian classics may continue to surge, but in return, the quality of the second-hand sports cars worked on by FCA Heritage will be incomparable any DIY job. Who could say no to a brand new 1973 Lancia Fulvia, that’s definitely worth the money?
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