America Needs a Special Edition Truck Like This

Toyota has the means to make something for the US Market similar to Hilux Invincible 50, so why doesn’t it?

It’s not like we’re starving for badass upgraded off-road trucks here in the States, but one more couldn’t hurt, right? The Hilux Invincible 50 goes on sale next month in Britain and it’s giving us a severe dose of overlander-envy.

Toyota’s stateside TRD offerings are some of the best all-around trucks on the market, but there’s a bit a ‘forbidden fruit’ scenario going on with the Hilux Invincible 50. Our version of the Hilux is the Tacoma — the Hilux just gets styling more akin to the rest of Toyota’s passenger car lineup. Since the whole reason the Invincible 50 exists is to celebrate the Hilux’s 50th anniversary, we’ll have to wait another 27 years to hit that milestone with the Tacoma. So no special edition for us.

As a birthday present to the Hilux, Toyota worked with Icelandic off-road specialists Arctic Trucks and Bilstein to give the tough-as-nails truck more than just a sinister paint job. Holding the truck up is a Bilstein suspension lift sitting on unique 16-inch wheels finished in satin black and wrapped in BF Goodrich all-terrain tires. To top it off, Toyota stretched the wheel arches to fit the fatter tires and bolted in a double-hoop rollover bar with high-power LED fog lights for good measure.

There isn’t any under-hood performance to speak of, but Toyota could easily bring this to US soil as an upgraded trim for the Tacoma TRD. And, you know what? They’d probably fly off the shelves considering how much America loves to upgrade trucks, especially if it means it makes them better off-road. Toyota already has Fox Shocks lift kits laying around — why not make a package including that beefy suspension, BFG tires wider fenders and the roll bar? There’s no doubt engineers are itching to put all of it together in one package and give America the mid-sized off-road monster we want, more so because Ford isn’t bringing the Ranger Raptor to the U.S. (yet). Toyota: do it.

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