Ford’s Regular Cars Could Soon Be Its Most Revolutionary Vehicles

Ford has a rich history of building sedans and passenger cars that includes iconic nameplates like the Taurus, the Focus and the Crown Victoria. 

Nevertheless, the Blue Oval has been increasingly moving away from the segment, focusing instead on bolstering its legacy Bronco SUV and Mustang subbrands because of their greater profit potential.

According to a recent interview, however, that could all be about to change.

Return to form

Speaking to Autocar, Henry Ford’s grandson Bill Ford Jr. acknowledged some of the company’s shortcomings in the segment, stating that, “On the passenger car side, we realize we’re not as robust as we need to be.”

After all, even compared to just a few years ago, the Blue Oval’s lineup is sorely lacking when it comes to models like sedans and hatchbacks. The United States lost the Taurus and the Focus, while Europe has seen the discontinuation of other longstanding nameplates such as the Fiesta and the Mondeo. 

Ford later added that “we’re working on our future strategy right now. But I think you’ll be surprised – pleasantly surprised – by what’s coming.”

While this doesn’t amount to a concrete admission, it does support recent suggestions that the company is preparing to make a pivot back into the passenger car market soon. 

Ford Germany boss Christoph Herr previously told European dealers that new models were to be expected. According to Ford Authority, he stated that the Blue Oval will be bringing fresh hybrids and EVs to market as early as 2027.

EV opportunities

Moreover, this is consistent with some of Ford’s other timelines — most notably, the rollout of the recently announced Universal Electrical Vehicle Platform.

Although the initiative will begin with a midsize pickup, the platform’s modular nature means that it can be repurposed in everything from larger crossovers and SUVs to smaller passenger vehicles.

Ford is making significant efforts to ensure that its Universal Electrical Vehicle Platform will allow for an affordable price point without compromising on functionality. By implementing changes at the assembly line level, the Blue Oval is targeting a $30,000 price point.

Ford

Needless to say, there’s a lot to be excited about when it comes to a budget-conscious truck — especially regarding the possibilities of homegrown battery tech.

However, the implications are much bigger than a mere pickup alone. If Ford can pull things off according to plan, a cheap EV platform could open the doors for the return of some truly beloved names in passenger cars.

After all, much of what made models like the Taurus, the Focus and the Fiesta so successful was their affordability. An EV revival — that capitalizes on such established names while introducing new technologies — could be just what Ford needs to shock the market. It would certainly make some of its ‘regular’ cars revolutionary.

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