Even 119-year-old businesses can need a shot at reinvention. Royal Enfield had a rough April, selling just 91 motorcycles. But the manufacturer won’t let that deter their ambitious product plans moving forward. Recently, the company’s CEO Vinod Dasari told Car and Bike that Royal Enfield has an onslaught of new bikes planned.
Dasari says Royal Enfield has a new platform coming soon, and plans to launch about four new motorcycles per year over the next three to four years.
“We’re so excited that, to a point, every quarter, for the next three to four years, every quarter, we have a new model,” Dasari told Car and Bike. “It’s not just changing the colors or something, it will be almost a new model, or a variant, coming for the next three to four years.”
Royal Enfield produces fantastic-looking vintage-style motorcycles, including the Interceptor and the Continental GT. The company was founded in the 1950s as a subsidiary of the British firm Royal Enfield to produce bikes for the Indian police. It kept on going after the U.K. company went defunct and kept the right to use the name.
Besides looking great, Royal Enfield bikes are also super-affordable for what they are, with models starting at less than $5,000. They are sold in the U.S., and you can find your local dealer here.
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