One of Toyota’s Most Enduring Cult Classics Is Getting the Reboot It Needs

It’s been years since America got the HiAce, but it soldiered on into its sixth generation elsewhere.

Silver and black Toyota Hiace van with 4WD badge and "Super Custom" trim, shown from front side.Toyota

Toyota’s iconic HiAce is getting its first-ever major overhaul in over two decades. If you’re wondering, “Toyota hi-wha…?” or are unfamiliar with what a HiAce is (pronounced “high-ace,” but some jokingly say “high-ahh-chee), that’s okay.

It’s been quite some time since Toyota sent us a van other than the Sienna. So, it’s completely natural if you’re from America and never heard or totally forgot about the HiAce.

But it’s a multi-purpose vehicle designed and engineered by the Big T. It’s basically Japan’s equivalent to the Ford Transit Van (Britain) and Econoline (America), the Volkswagen Transporter, and today’s Ram ProMaster, et al. And it’s back in the limelight for big reasons for the first time in 22 years.

Toyota’s signature not-a-Hilux-or-Land-Cruiser workhorse is getting a well-overdue update

Two silver Toyota vans parked on an asphalt surface with a city skyline and tall buildings in the background.
The Toyota HiAce in its latest form in the Asian market.
Toyota

When people think of “Toyota” and “workhorse,” it’s easy to default to the Hilux pickup or the Land Cruiser. Which, is unsurprising.

Both the Hilux and Land Cruiser are known as some of the brand’s toughest, most reliable and most rugged utilitarian machines in all the land. But outside the truck and SUV world, Toyota’s also given us the HiAce.

Blue Toyota Hiace van with tinted windows and silver alloy wheels shown from the rear side.
The HiAce is known for its signature boxy and “cab-over” design.
Toyota

An equally capable multi-purpose vehicle, or van in simple Yankee talk, the HiAce also gained notoriety for the same reasons. As a result, they’ve become a highly desirable collectible among #vanlife fans and overlanders.

However, the HiAce has been off limits to American shores after the brand replaced the model with the more family-friendly Previa and Sienna in the 1990s. Elsewhere in the world though, the HiAce’s pressed on as a top choice for van lovers, particularly throughout Asia.

Silver and brown Toyota Hiace van with tinted windows and dual sunroofs on the roof.
In the 1990s, the HiAce was a popular family vehicle, even in America.
Toyota

If you’ve traveled abroad to any part of Asia or the South Pacific and noticed a small or medium-sized van serving duty, high chances are it’s a Toyota HiAce (a direct and also just as beloved rival is the Mitsubishi Delica).

Japan’s favorite van readying for its biggest makeover yet

Two-tone beige and white Toyota Hiace van with tinted windows on a tiled floor.
The “H300” sixth-generation HiAce, pictured here, has been with us since 2004.
Toyota

According to various sources, Toyota is readying its most significantly changed HiAce yet. The HiAce is up to its sixth generation variant, which launched in 2019.

But fans and enthusiasts equated the latest version as a heavy revision, rather than a complete overhaul. That’s because the HiAce is so popular and beloved, that Toyota didn’t do much to change it in a “don’t fix what ain’t broke approach.”

Thus, many consider its fifth-gen model, which came out in 2004, as the last time the van underwent significant change. This latest version, however, is supposedly gearing up to be that big change.

Details are sparse. The rumor sphere, however, indicates the HiAce is getting its first major design change in 22 years and it should surface sometime early next year.

Those rumors suggest new styling inspired by the automaker’s Global HiAce BEV concept from 2023. Other pointers suggest styling taken from the Toyota Kayoibako Concept.

A #vanlife and overlanding cult favorite

Black and white photo of a vintage Toyota HiAce van with dual round headlights and whitewall tires.
Historians equate the original HiAce to being Japan’s equivalent to the Volkswagen Transporter.
Toyota

First introduced in 1967, the HiAce was Toyota’s pitch at MPV for Japan’s working class. It came in cab-over pickup, commercial vehicle and delivery van forms.

But it also immediately became a popular choice as an efficient and reliable people mover. Though, most notably, the HiAce became an instant hit among the camper van crew, especially since Toyota offered it as a variant.

Two-tone gray Toyota Hiace van with "Super Custom" decals and alloy wheels, viewed from the side and rear.
The HiAce’s popularity grew exponentially in the 1980s and today, it remains a cult favorite among quirky van fans.
Toyota

Over the years, the HiAce expanded in sizes and forms, reaching US shores for the first time in the 1980s. Because Americans were still fond of vans from the 1960s and 1970s, and Japanese automakers were experiencing their most explosive growth yet after breeching the US market, Toyota thought to market the HiAce in the States.

The Japanese automaker continued selling the model up through the early 1990s. That is, until quick evolving safety regulations and the iconic “chicken tax” made importing them way too costly for the consumer.

White compact electric van with black-tinted windows and black wheels on a reflective surface.
The next-gen HiAce could look like the Toyota Kayoibako Concept seen here.
Toyota

Thus, Toyota pulled the HiAce from the US and instead, gave us the Previa and eventually, the Sienna.

Since then, however, the HiAce has been a cult favorite among foreign van fans. And today, they remain highly collectible or still in use as high-milers in the #vanlife world.

Whether Americans will ever see another HiAce has yet to be determined. Especially with overlanding remaining a popular trend.

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