
A Notorious Sports Watch Just Showed Why It’s an Icon
Whether you like it or not, this sports watch changed the game.

Whether you like it or not, this sports watch changed the game.

This striking, action movie-inspired, Seiko-powered timepiece is way more affordable than you might expect.
By Sean Tirman

The King of Chronographs is back.

The design inspiration for this one is clear.

It's now one of the lightest automatic chronographs ever made.

A striking new colorway has injected some life into an underappreciated tool watch.

It's a brand-new look for one of the most legendary tool watches ever.

Zenith's El Primero chronographs share an extensive history with the Rolex Daytona. The brand's latest model attempts to outdo it.

If you're buying a new chronograph this year, there's a good chance it'll have this trait.

Now this is some real Miami heat.

It sure looks like Rolex's sister brand is about to drop a Tiffany Blue Chronograph.

It wouldn't be that hard to do, either.


This is the least vintage-looking version of this watch I've ever seen.

And there's no waiting list!

The Moonwatch, dialed up to (Apollo) 11.

It's even more affordable than you're expecting.

... but probably won't.

Adding even more versatility to an insanely versatile watch.

This affordable enthusiast-favorite is more "super" than ever.