“We have new fabrics and new materials, but when something works, we’re not afraid of keeping it and staying true to that,” said Henrik Andersson, Fjällräven’s head of Innovation & Design. He was referring to the Swedish outdoor brand’s G-1000 fabric, which is a blend of recycled polyester and organic cotton that is infused with the brand’s proprietary wax blend called Greenland Wax. The material is quintessential Fjällräven, and its potential is perhaps best exemplified in the brand’s classic Greenland Jacket.
The jacket was first introduced in 1968 and was among the first products that Fjällräven’s founder, Åke Nordin, developed. The original jacket was crafted from a heavy-duty material that Nordin was using to build tents. The jacket was touted for its durability by climbers. Today, it’s appreciated by city dwellers and outdoorsman the world over. If you need a lightweight jacket that’s versatile enough for anything that you can throw at it, you’d be hard-pressed to find a better option. Today, you can pick up the Greenland Jacket for 52% at Mountain Steals in a variety of colors and sizes.
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