We could all gain from taking our underwear more seriously. But the fact is, like buying socks, buying underwear sucks. As with all too many things, that general rule that the good stuff costs extra applies, and the cheap alternatives are usually cheap for a reason. That’s why Saxx’s Black Friday sale is particularly notable — right now you can save up to 40 percent on some of the most comfortable underwear available.
The defining feature of Saxx underwear is as suggestive as the brand’s name, if slightly punnier; it’s called the Ballpark Pouch, and it does exactly what you think it would. Designed with the specific contours of the male body in mind, the Ballpark Pouch prevents chafing while taking underwear comfort into new territory. It’s one of those things that sounds gimmicky, but it works.
Since finding its stride in the underwear category, Saxx has also begun making running shorts, pajama bottoms, bathing suits and more, all of which meet that high bar of comfort. Skip the markdowns on gigantic televisions; you can shop this sale without the risk of getting trampled in a shopping mall mob.
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