GU Energy Celebrates Its 25th Birthday with, Yes, a Birthday Cake-Flavored Gel

Gu has helped cyclists, runners and endurance athletes top off their glycogen storage for over 25 years. That’s a reason to celebrate.


Salted caramel, chocolate outrage and chocolate peanut butter are just a handful of the more normal flavors that GU Energy creates for runners, cyclists and endurance athletes. Today, in honor of its 25th birthday, GU is celebrating with a new, less normal flavor: Birthday Cake. Made with the same ingredients as GU’s other gels, the brand has perfected the ratio of carbs to sugar to help you avoid bonking. It’s also vegan, gluten-free and kosher so you can have your cake and eat it, too. We recommend eating real cake post-run/bike/swim.

Buy Now: $12

Today in Gear

The best way to catch up on the day’s most important product releases and stories. Read the Story
Advertisement - Continue Reading Below
More From Fitness