Yes, 2019 was the year of hard seltzer. You couldn’t go to any party or bar without seeing (or hearing) a reference to White Claw. And while some might think it’s just a flash in the pan, Fintech recently found that “in the first 16 days of 2020, seltzer is already selling 2.8 times more than in 2019.”
Because of its success, we’ve begun to see macrobreweries and smaller craft breweries get into the seltzer game as portfolio diversification measure, too. This past Friday, New York City’s Evil Twin brewery launched what is best described as the most craft beer hard seltzer ever — Evil Water, a pair of “pastry” seltzers made with marshmallow.
In what is definitely part-troll, part-commentary, Evil Twin’s Jeppe Jarnit-Bjergsø Evil Water is the pastry stout version of hard seltzer no one asked for but we might have needed.
Evil Water comes in two flavors, Marshmallow, Lime, White Grapefruit and Just Marshmallow, and makes White Claw seem like flavored tap water. Gear Patrol Home Editor Will Price gave it a try and described it as “really aggro cucumber water. [The Marshmallow, Lime, White Grapefruit] smells like a bag of marshmallows but tastes more like key lime.”
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