Most technical hiking shoes today look like they were designed for pro athletes or robots.
But On’s latest take on the Cloudhorizon 2 Waterproof in Soba Eclipse – a warm earthy brown paired with black — changes that conversation entirely, making the shoe read less like a tech artifact and more like something you’d find in a 1990s REI catalog.
Back to basics in a category that forgot them

On deserves real credit — and some responsibility — for accelerating the futuristic sneaker aesthetic that has quietly taken over the hiking category.
Its CloudTec Phase outsole, with those hollow pods arranged in rows, looks unlike anything that came before it.
That visual language proved enormously influential. Scroll through today’s top trail and hiking shoes and the pattern is hard to miss: aggressive lug geometries rendered in neon, reflective overlays, and colorways that prioritize visibility over subtlety.
OnLook at the Salomon X Ultra 5 Gore-Tex, the Hoka Challenger 8 GTX or the La Sportiva Spire GTX — technically excellent shoes, each of them, but none of them would look out of place in a gaming peripheral ad.
The KEEN Hightrail Waterproof stands as something of a holdout in this regard, offering a few quieter alternatives to the category’s prevailing loud looks and aggressive cuts. Now On appears to be making a similar bet with the Soba / Eclipse update.





