Your Measuring Cup Sucks, So This Software Engineer Made a Better One

For more consistent baking, or just comfort in accuracy, the Euclid is a radically redesigned measuring cup.


In baking and brewing, accuracy is imperative. Over- or under-shooting by an eighth of a teaspoon can ruin a recipe. Unbeknownst to many, contemporary measuring cups come with a margin of error of up to 20 percent — especially when working with smaller quantities. Perplexed by this inaccuracy, former Google and Facebook software engineer Joshua Redstone set about creating a better measuring cup.

Dubbed Euclid, the tool, now being funded on Kickstarter, presents a mathematically optimal design with a surface area that grows in proportion to volume. In other words, Euclid measures one ounce with the same precision that it does one cup.

Euclid is designed for easy, ergonomic pouring and has scales for cups, ounces and milliliters. First covered by Fast Company, the ultra-precise measuring cup is expected to ship in May 2018 with a retail price of $24.

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