IKEA Wants to Put Award-Winning Hasselblad Photography In Your Home

A pair of world-famous Swedish companies are bringing big-time photo art to the mass market

Announced at this year’s Madrid Design Festival, IKEA is partnering with Hasselblad (another Swedish company) to bring award-winning photography to IKEA customers worldwide. Named ‘NORRHASSELL,’ the collab will feature the work of seven Swedish photographers — Dmitry Ageev, Lars van de Goor, Hans Strand, Bára Prášilová, Ali Rajabi, Tom D. Jones and Joachim Schmeisser — all pulled from Hasselblad’s Masters Award catalog. While IKEA has yet to announce pricing for the photographs, it’s safe to assume they’ll be friendly and approachable. A recent press release from Hasselblad called the effort a “journey to democratize art and make it available to everyone.” Expect the works to make their way to your nearest IKEA store later this year.

Learn More: Here

Today in Gear

The best way to catch up on the day’s most important product releases and stories. Read the Story
Assistant Editor, Home and Design Will Price is Gear Patrol’s home and drinks editor.
Advertisement - Continue Reading Below
More From Home