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A Cult Bedding Brand Just Released a Handmade Mattress. And It Doesn’t Have Memory Foam.

Makers of some of the best bedding you can buy, Boll & Branch is arguably the best example of direct-to-consumer done right, and its next product is a big one.

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Memory foam mattresses used to be novel. They’re not anymore.

A quick Amazon search reveals over 100 pages of memory foam mattresses, with prices starting at $80 (a twin version of a mattress we reviewed previously), representing hundreds of brands.

Boll & Branch — makers of an often sold out pillow and some of the best sheets money can buy — did not release a memory foam mattress.

Boll & Branch’s just-released mattress is a coiled spring mattress with layers of wool-poly blends, latex and spring. According to the brand, it opted for a coil mattress over a memory foam because of memory foam’s tendency to sleep warmer and lets off gases when the foam inevitably begins to break down.

For those unfamiliar, Boll & Branch is something of a direct-to-consumer juggernaut. Essentially, it’s a company providing high-quality bedding for less than luxury brands will charge. This is not to say the brand is a frugal or cheap option — its well-loved percale sheet set is $240 for a Queen bed — but it is significantly less than products of similar quality lining the shelves of department stores, which is precisely what direct-to-consumer aims to accomplish. The company also sources Fair Trade, organic cotton for all its wares (including the mattress) and has a robust collection of blogs detailing many of the ways traditional bedding companies attempt to fool customers with marketing ploys and tropes (the higher thread count myth, for example).

The mattress is also not cheap — it is handmade in Texas and Florida, comes with a 10-year warranty, takes two to three weeks to fulfill and deliver an order and starts at $2,500 (Queen to Cali King sizes available). But, if we’re to use the company’s past products as a compass, the odds of it being very good are high.

If you want to try the mattress before buying, Boll & Branch offers a 100-night trial period (or you can visit the new flagship store in New Jersey).

Learn More: Here

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