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This Affordable Japanese Home Goods Brand Takes Design Cues From WWII

Puebco’s wicked military-inspired toolboxes, dog beds, aprons and more aren’t new, but they’re new to us.


We recently reported how outdoor gear brands are repairing and reselling used gear, saving millions of pieces of clothing from landfills. One Japanese brand takes that a step further, turning trash into vibey vintage treasures for your home.

Puebco, launched in 2007, takes old, unwanted materials and fashions them into long-lasting objects for everyday use. Take its apron ($42), for example, which repurposes used cotton-nylon trousers. Puebco’s take on the functional cooking accessory takes design cues from the covetable fashion brand Engineered Garments, but at a fraction of the price. Its steel toolbox, an essential for every person’s home, looks like it came straight out of World War II. Puebco has the design aesthetic of a military surplus store, and is covetable enough to be stocked by high-end lifestyle brands like Burke Decor.

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The brand is sold at select US retailers, like Huckberry and Knickerbocker. Besides homeware, Puebco also makes apparel, travel gear and other lifestyle essentials. The products are durable, reliable and incredibly cool — you’ll be hard-pressed to find these pieces in the trash bin any time soon.

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Tyler Chin is Gear Patrol’s Associate Staff Writer.
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