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Can a Rising Motorcycle Brand’s Gorgeous New Bike Live Up to Its Looks?

Considering this four-banger’s presumed price point relative to alternatives in its class, does it even need to?

Rear section of a black motorcycle showing the rear tire, chain, and triple exhaust pipes with "CFMOTO" branding on the exhaust and license plate. The motorcycle has a sleek, modern design with a visible suspension spring and detailed mechanical components.CFMoto
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By Steve Mazzucchi

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In case you missed it, it’s not just the US, various European countries and Japan making fantastic motorcycles these days.

In recent years, India and China have been blowing up, successfully leveraging scale to produce great-looking bikes that generally outperform their sticker prices.

Black and silver sport motorcycle with a sleek, aerodynamic design, featuring dual exhaust pipes stacked on the right side, a clear windshield, and a visible chain drive on the rear wheel. The motorcycle is parked on a tiled surface against a concrete and white wall background.
The upcoming 750SR-S is CFMoto’s biggest and most ambitious sport bike yet.
CFMoto

Case in point: CFMoto, a 36-year-old Hangzhou, China-based manufacturer of everything from ATVs to yachts to, yes, motorcycles.

The burgeoning brand caught my eye this spring with the 450CL-C, a retro-styled cruiser that looks much better than its sub-$6,000 price tag would suggest.

Now it’s making noise with its first four-cylinder sport bike, the 750SR-S, which is simultaneously turning heads and raising questions about performance versus price.

Brass tacks

Since the big news is the inline-four, a natural followup to the three-cylinder 675SS and 675NK bikes, let’s start there. 

The 750SR-S (likely to be called the 750SS when released in the US next year) comes to play with a 749cc DOHC four-cylinder engine making 110 horsepower and 59 lb-ft of torque.

A detailed view of a CFMOTO motorcycle engine, featuring a black and metallic design with visible intake ports, bolts, and wiring. The engine casing has a bronze-colored cover with the CFMOTO logo prominently displayed.
The brand’s inaugural four-banger may ultimately win more fans for its pricing that for its power.
CFMoto

From a handling standpoint, it boasts an upside-down fork and a rear monoshock, plus a 20-stage adjustable steering damper, Brembo brakes, cornering ABS and an upshift-only quickshifter.

With a wet weight of 490 pounds, it’s hardly the lightest thing on the road, though its seat height of 31.7 inches should leave it approachable for less experienced sport bike riders.

A rider in black protective gear and helmet is leaning forward on a white and black sport motorcycle with gold front forks, riding on a road near a body of water under a cloudy sky. The motorcycle has "780 SR-S" written on its side and features a sleek, aerodynamic design.
What should easily be the fastest sport bike in CFMoto’s small but growing lineup is arguably the best-looking one too.
CFMoto

The 750SR-S has also been aerodynamically optimized following wind tunnel testing. Hence the front spoilers, which CFMoto says generate 30 N of downforce at high speeds, boosting stability, enhancing airflow and reducing drag. 

Tech-wise, it checks all the major boxes: 6.2-inch TFT screen, Bluetooth connectivity, keyless unlocking/ignition, OTA updates, automated headlamps with cornering lights and tire pressure monitoring, among other things. 

Selling points

It’s very much worth noting that CFMoto’s maiden voyage into four-banger territory is not setting a new standard nor even holding a candle to some alternatives.

For example, the 750cc engine on Suzuki’s GSX-R750 makes a claimed 148 horsepower.

Digital motorcycle dashboard display showing the gear in neutral (N), tachometer with a range up to 14,000 RPM, fuel and temperature gauges, trip and odometer readings at 77 km, average fuel consumption of 5.6 L/100 km, battery voltage at 12.5V, tire pressures (rear wheel 2.4 bar, front wheel 2.6 bar), and a side stand warning. The time displayed is 12:12.
Providing plenty of helpful data, the 6.2-inch full-color TFT display is pretty much de rigueur these days.
CFMoto

Although in reality that number is probably closer to 125, it is still more than enough to leave CFMoto’s bike in the dust, especially considering the bike’s wet weight of 419 pounds is 71 pounds less.

That being said, the biggest points in favor of the 750SR-S are alluded to in the title and subtitle of this story: its looks and its price.

Regarding the former, it offers at least a couple standout elements. One is the cast aluminum, single-sided swingarm, which really lets the wild-looking “triple spoke rim design” of the rear wheel shine.

Two sport motorcycles are parked side by side on a paved surface near a body of water with mountainous terrain in the background. The motorcycle on the left is predominantly white with black and gold accents, while the one on the right is mostly black with subtle detailing. Both bikes have aerodynamic fairings, large disc brakes, and sleek, modern designs. The black motorcycle is supported by a rear stand. The sky is partly cloudy with a calm atmosphere.
I personally prefer the black-heavy colorway but CFMoto largely nailed the aesthetics with both bikes.
CFMoto

The other is the high-mounted “dual quad exhaust.” Regular readers know I am a bit of an exhaust system fetishist, and you really can’t go wrong with quadruple pipes, whether they just jut of one side like with Ducati’s new XDiavel V4 or are symmetrically aligned under the seat, as they are here.

Regarding the latter, the most compelling attribute of this bike might be its literal selling point.

If CFMoto can sneak it close to $10,000 — more $3,000 less than the aforementioned GSX-750 ($13,149) — it’ll be turning heads with more than its looks.

Availability and pricing

The 2026 CFMoto 750SR-S is expected to make its global debut this fall at EICMA. With the 675SS starting at $7,999 in the US, I’m crossing my fingers for a price point in the $10,000 range.

About the Author:

Now managing editor, Steve has served in a variety of roles with GP since 2019. Having previously written and edited for such publications as Men’s Health, Men’s Journal, Esquire and ESPN, he enjoys covering a range of topics — but mostly those pertaining to cycling, snow sports, pocket knives and motos — and dreams of a utopian world in which everyone’s bike seat is at the proper height.

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