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One of Ducati’s Most Beloved Motos Just Got Even More Compelling

For the first time ever, you can configure and customize your dream ADV before it ever leaves the factory.

Close-up of a motorcycle engine area showing a carbon fiber cover, foot peg, and metal frame components.Ducati
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By Steve Mazzucchi

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Rare is the motorcycle owner who doesn’t yearn to do a little something to make their bike stand out from the crowd, if not a lot.

I have a British Customs seat, fender replacement kit, Motone headlight bracket and MotoGadget bar-end mirror and indicators, tweaks most riders would consider restrained. 

Five Ducati V4 motorcycles in yellow, purple, blue, orange, and yellow lined up on a sunlit pavement.
Access to the exclusive Lamborghini color palette results in some truly eye-popping Multistradas.
Ducati

Suffice to say, motorheads everywhere will be stoked about the latest news out of Italy: Ducati Factory Made, which lets you essentially configure your dream bike at the time of ordering.

For the first time ever, those personal touches will be installed directly on the Borgo Panigale production line. 

Multistrada, to start

Right off the bat, I should state that initially the program is limited to Europe and to a single, somewhat surprising model: the Multistrada V4 S adventure bike. 

I’d have guessed they’d start with the Monster or Streetfighter, but I am sure they have their reasons and as an ADV fan I’m not mad about it.

Purple Ducati V4 motorcycle with black and silver accents parked on a waterfront with city buildings in the background at dusk.
That’s not “purple,” you idiot. It’s Viola Pasifae. And honestly, it looks pretty flippin’ sweet.
Ducati

As for the customization options, there are several, beginning with exclusive color schemes ranging from Icone (classic) to Style (glossy) to Sophistication (matte), plus sporting Performance Liveries and racetrack-evoking Ducati Corse Liveries. 

Tapping into Ducati’s collaboration with Automobili Lamborghini — which has already spawned special versions of the Diavel 1260, Streetfighter V4 and Panigale V4 — you can also choose from some of the legendary carmaker’s iconic Ad Personam options: Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus and Verde Scandal.

Front motorcycle wheel with gold rim, black Pirelli Scorpion Trail tire, red Brembo brake caliper, and carbon fiber fender.
A variety of wheel styles and even colors are available, unlocking another level of customization.
Ducati

Beyond paint schemes, you have the opportunity to hand-pick a variety of components, including cast wheels in multiple colors, forged light alloy or spoked wheels, and color options for the rear frame and brake calipers.  

In a tangible rider-friendly move, the program offers height configuration options for the rider and passenger seats and suspension for a truly personalized feel.

Matte gray Ducati V4 adventure motorcycle with black frame and silver side pannier on rocky terrain.
As much as I love the purple, this darkly dazzling treatment is probably much closer to what I’d actually pick.
Ducati

Customers can also choose combinations of options from the Multistrada V4 S’s Touring, Adventure, Sport, Tech and Enduro packages. 

This dimension may have played a role in the bike being chosen, as it opens up the possibilities for even more personalization (and, let’s be honest, price) than may have been possible with other nameplates.

Close-up of a black and white motorcycle engine and frame with red wheels and an Akrapovic exhaust on a paved road.
Adding carbon parts, such as this nifty engine cover, is an option even with the Pikes Peak and RS models.
Ducati

In addition to the base model, limited customization is also possible with the Multistrada V4 Pikes Peak and RS models.

These bikes come with specific equipment and paint schemes, but you can still personalize such elements as seat heights, brake calipers, additional spotlights and extra carbon parts.

Availability and pricing

The Ducati Factory Made program begins in Europe on the brand’s three Multistrada V4 models, with presumably more bikes (and geographic range) coming down the line.

About the Author:

Now managing editor, Steve has served in a variety of roles with GP since 2019. Having previously written and edited for such publications as Men’s Health, Men’s Journal, Esquire and ESPN, he enjoys covering a range of topics — but mostly those pertaining to cycling, snow sports, pocket knives and motos — and dreams of a utopian world in which everyone’s bike seat is at the proper height.

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