Home / Motorcycles / Adventure Vehicles

Norton’s Upcoming Bikes Will Revive Some of the Brand’s Most Iconic Motorcycles

The British motorcycle outfit has four new models that are coming as part of its resurgence effort — and they are laden with history.

Glossy silver motorcycle fuel tank with black and red stripes and the Norton logo.Norton Motorcycles
Gray Van Dyke headshot

By Gray Van Dyke

Published

·

In case you’ve missed it, the Norton brand is gearing up for yet another revival effort (‘resurgence’) following an acquisition by India’s TVS Motors. 

For even though the legacy British marque managed to field a few bikes under previous ownership — like the Commando 961 and the highly limited V4SS and RR sportbikes — those motorcycles were plagued by quality control issues that have since required recalls en masse.

Person wearing black riding gear and silver helmet riding a black and gold Norton motorcycle on a forest road.
Interestingly enough, this Norton re-launch will come without a Commando in the lineup for the first time.
Norton Motorcycles

Now TVS is ready to put that chapter of Norton behind it. Following the discontinuation of the V4SV and the V4CR, the brand has confirmed the names of the next models set to debut in the coming weeks.

A fresh four-bike offensive

They are Manx (and Manx R) as well as Atlas, per a report by Visordown. The outlet caught up with Norton representatives ahead of the EICMA show to talk shop, and they managed to get a few key details regarding the upcoming two-wheelers.

Entrance of a modern building with large "Norton Motorcycles" logo above glass doors at dusk.
A fresh cash injection and new facilities mean that TVS-owned Norton is ready to give the brand a proper revival.
Norton Motorcycles

In the case of the former, the Manx will supposedly be a naked model, while the Manx R will be a full-faired sportbike. Based on their naming conventions, they’ll presumably share powertrain options, though bodywork and touch points will differ depending on spec.

Arguably more exciting is the Atlas, as Visordown asserts that it will be a new addition to the adventure bike segment. Though there’s no word regarding size and displacement at the moment, it’ll be squaring up against some of the industry’s best, be it the BMW GS, the Yamaha Ténéré 700 or the Aprilia Tuareg.

Person in black leather motorcycle gear and helmet riding a white Norton sportbike with red rims on a winding road.
Norton will introduce a new V4 superbike along with the Manx, Manx R and Atlas models.
Norton Motorcycles

Beyond those three named models, Norton has also teased a tentative sketch showcasing its upcoming V4 superbike.

As a replacement for the brand’s V4SV, the model will likely come in at a premium price point (the SV retailed for over $50k) with potent performance specs. That said, word on the street is that Norton may be offering an entry-level version in a more accessible trim as well.

Front view of a modern black and silver motorcycle with LED headlight on a concrete floor near greenery.
As a naked bike, the Manx will likely be somewhat similar to the V4CR, though it will probably adopt a twin powertrain rather than a V4.
Norton Motorcycles

Heavy with expectation

Any time a manufacturer opts to pull a nameplate from its back catalog, the decision comes laden with expectation. This is especially true in the case of Norton’s next models.

For starters, the Norton Manx (also known as Manx Norton) remains one of the most successful British-built racing motorcycles in history. Norton developed the single for the express purpose of competition, and it came to define the Isle of Man TT during its postwar production.

Sport motorcycle with white fairing and red wheels ridden on a racetrack by a person in black gear and a white helmet.
Norton’s Manx and Atlas models were important bikes back in the day, so the brand better have big things planned for their revivals.
Norton Motorcycles

It also enjoyed a healthy run, as Norton originally introduced the bike in 1947, and it managed to stay relevant through 1962. Though it’s unlikely that the brand will cash in on the single-cylinder configuration, it’s still a moniker that carries some significant cache with fans of British bikes.

As is the case with the Atlas. Sure, the bike doesn’t boast quite the same renown as its iconic Commando successor, but it’s also an important name in its own right.

That’s because it was the first model in the Norton lineup to take engine displacement beyond 650cc. A true cut above rivals like Triumph, BSA and Ariel, the bike’s 750cc capacity allowed for an authoritative 55 horsepower, while its ‘slimline’ Featherbed frame ensure excellent handling and a comfortable ride.

Close-up of a car's rear taillight with red illuminated sections and sleek black and silver body lines.
Norton’s social media accounts are full of teasers like this at the moment. But which bike will it feature on?
Norton Motorcycles

More to come

If you check Norton’s social media, the brand’s profiles are alight with teasers surrounding the ‘Resurgence’ campaign set to go live on 11/4. Per Visordown, all four bikes are set to be unveiled at the EICMA show running from Thursday, Nov 6, 2025, through Sunday, Nov 9, 2025.

About the Author: Gray is an associate editor at Gear Patrol, covering cars, motorcycles and anything else with wheels. When he’s not chasing the latest industry news, he’s probably wrenching on one of many projects. For better or worse, he believes classics make perfectly practical daily drivers.

Read More

Want to stay up to date on the latest product news and releases? Add Gear Patrol as a preferred source to ensure our independent journalism makes it to the top of your Google search results.

add as a preferred source on google
,