Who Made the Perfect Approachable Cruiser? A Brand You’ve Likely Never Heard Of

With its low seat, light weight and easy transmission, this Spanish forbidden fruit maxes out rider-friendliness.

Black cruiser-style motorcycle front and side view against a red background.

Add Gear Patrol as a Preferred Source on Google

By Steve Mazzucchi

Published August 13, 2026

·

If you buy from a link, we may earn a commission. Learn more

While the name Rieju may not ring a bell, the Figueres, Spain-based moto maker has a rich history dating back to 1934.

Though its specialty is small-displacement off-road bikes, the latest addition to the lineup takes things in a different direction.

Black cruiser motorcycle with wide tires parked on a dirt path with trees and yellow foliage in the background. — The Coaster 407 comes from Rieju, a Spanish moto maker with nearly a century of history dating back to 1934.

That makes it all the more surprising how well the brand has nailed the entry-level retro-styled cruiser form with the new Coaster 407.

The compelling blend of aesthetics and accessibility also has us aching for Rieju to bring this bike stateside sooner rather than later.

Not-so-peculiar provenance

Worth noting, there is a reason this Coaster looks so promising right out of the gate: as RideApart points out, it’s adapted for the European market from a pre-existing Chinese moto, the Marshal Yes 418.

While it is unclear exactly how this bike has been produced, I suspect it follows the model embraced by many legacy Spanish and Italian brands with Chinese connections, including Benelli, Leonart, Mondial, Moto Morini and Morbidelli.

At 27.2 inches, the Coaster’s seat height is low enough to boost confidence at slow speeds, in traffic and when parking.

Rieju

That typically means a blend of European branding and design and Chinese manufacturing, which as anyone who has been following the industry lately knows, has come a long way in recent years.

The upside for the consumer is tempting pricing, and the Coaster is no exception, coming in at €4,961, which roughly converts to just over $5,700 USD.

Man wearing a black helmet and jacket riding a black motorcycle on a road with greenery in the background. — A six-speed automatic manual transmission (AMT) lets riders shift via paddles or let the bike do it automatically, removing one of the biggest barriers for new riders.

It’s a heck of a value proposition considering what this beauty has to offer, led by a liquid-cooled 384.5cc V-twin engine making 34.6 horsepower at 8,250 rpm and 26.6 pound-feet of torque at 4,500 rpm, conveyed to the rear wheel via a low-maintenance belt drive.

Those numbers are more than enough to give beginners and even veteran riders a thrill, but the bike is particularly suited to the former thanks to some critical entry-level features.

Most prominent is the Coaster’s six-speed automated manual transmission (AMT), which enables the bike to shift gears automatically or via paddles, with no sign of a shift peg or clutch.

Close-up of a black motorcycle's rear wheel, dual exhaust pipes, and a person wearing beige sneakers and blue jeans riding it. — The 384.5cc V-twin makes 34.6 horsepower and 26.6 lb-ft of torque, just enough punch and grunt to deliver thrills.

While curmudgeons may scoff, this sort of rider-friendly innovation is becoming more and more common, with CFMoto, Ducati, Honda and others investing in semi-auto and auto technology.

Adding to the approachability are two key specs: a low seat height of 27.2 inches and dry weight of 397 pounds, boosting the ease of low-speed maneuvers (such as turning in traffic, parking and even stopping) that can be challenging on bigger bikes.

Black cruiser motorcycle parked near a coastal cliff with water and boats in the background. — Like Benelli, Moto Morini and others, Rieju appears to follow the proven European-branding, Chinese-manufacturing approach with the Coaster 407.

Though the look is classic, or perhaps neo-retro if we are splitting hairs, the Coaster 407 seals the deal of its appeal with several modern components and traits.

Highlights include Nissin brakes, tubeless cast wheels. keyless ignition, full LED lighting, ABS and traction control, assuring you can keep Spanish/Chinese stunner’s shiny side up.

Availability and pricing

The Rieju Coaster 407 is available in Europe starting at €4,961, or roughly $5,700 USD.

While I don’t expect it to land on US shores, Rieju USA does distribute a couple of models here, so hey, you never know.

Matte black cruiser motorcycle with dual exhaust pipes and spoked wheels.

Rieju Coaster 407

Learn More

About the Author:

Now managing editor, Steve has served in a variety of roles with GP since 2019. Having previously written and edited for such publications as Men’s Health, Men’s Journal, Esquire and ESPN, he enjoys covering a range of topics — but mostly those pertaining to cycling, snow sports, pocket knives and motos — and dreams of a utopian world in which everyone’s bike seat is at the proper height.