This Eight-Cylinder Cruiser Apes One of Honda’s Most Ambitious Motorcycle Designs

The Rune was an effort that lost millions of dollars. Can a model that carries its striking looks succeed today?

Close-up of a motorcycle's fuel tank and part of the frame, featuring a glossy dark red fuel tank with a reflective surface, black structural components, and a matte black section beneath the tank, set against an orange background.Souo

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Just a little over two decades ago, Honda rocked the motorcycle world with an eye-catching cruiser called the Rune.

Because of the model’s striking looks, many innovations and expansive footprint, it proved to be an ambitious project and a tough sell. While it was never meant to be a high-volume bike, Honda pulled the model after just two years on the market.

Sleek touring motorcycle with a deep metallic red finish, featuring a large front windshield, black engine components, and dual saddlebags on the rear. The bike has a low, comfortable seat and black wheels with disc brakes. The exhaust pipes are prominently visible on the lower side.
The LH2000 may gain a few extra accessories, but the Rune influences are clear to see.
Souo

For this reason, it’s surprising to see that a company has looked to the Rune for inspiration when styling its new cruiser. Will Souo’s LH2000 manage to succeed where Honda’s effort failed? It’s tough to say.

Road to Rune

As reported by Cycle World, Chinese motorcycle manufacturer Souo (a subsidiary of the Great Wall Motors group) is expanding its Goldwing-rivaling eight-cylinder lineup to include a model that looks, well, a lot like the Honda Rune. 

A sleek, custom-style motorcycle with a deep metallic purple body and extensive chrome detailing. It features a large, comfortable black seat, prominent front forks with chrome suspension, and a distinctive triangular headlight. The engine area is heavily chromed with visible "Honda" branding, and the bike has wide tires with polished rims. The overall design is bold and futuristic with smooth, flowing lines.
The Honda Rune dazzled with its trailing link fork and abundance of chrome.
Honda

It’s a peculiar move, especially considering that the Big Red didn’t exactly rush into building the Rune back in the day. Quite the contrary, as Honda initially introduced a similar concept known as the Zodia at the 1995 Tokyo Motor Show.

Following the positive response, the brand then developed a series of distinct designs — the T1, T2, T3 and T4 — before exhibiting them to the public in a competition. Out of all the options, attendees showed a resounding preference for the T2. 

A sleek, custom motorcycle with a deep metallic blue and chrome finish. It features a large front wheel with a wide tire, a prominent chrome front fork, and a streamlined body. The seat is tan leather, contrasting with the dark blue and shiny chrome elements. The design is modern and futuristic, with smooth curves and exposed engine components.
The Zodia concept previewed Honda’s intentions to build an excessive cruiser model.
Honda

Nevertheless, once Honda introduced the 1,800cc flat-six to the market, the bike was unable to translate the enthusiasm into sales.

At the time of its debut, the Rune retailed for a spendy $24,599, though even that sum put the Big Red in the hole. Most sources speculate that Honda had anywhere from $100,000 to $150,000 invested in each example

A person wearing a black helmet, black leather jacket, black pants, and black boots is riding a large black and chrome motorcycle on a paved road with a clear sky and open fields in the background. The motorcycle has a prominent front headlight and shiny chrome details.
For all its promise, the Rune was an expensive investment, and only around 3,000 examples are supposed to have been built.
Honda

Unsurprisingly, then, the Rune enjoyed a short production life, and it’s generally estimated that only around 3,000 examples were built in total. So what is it about the various LH2000 models that stands to improve on the concept?

Riffing on the OG

For starters, the engine. In keeping with the S2000CT released last year, Souo’s bike will feature eight cylinders, four camshafts and eight gears, bettering Honda’s own behemoth boxer in every metric. 

A sleek, dark red motorcycle with black accents, featuring a large front windshield, a round headlight, and a comfortable black seat. The bike has a robust build with visible disc brakes on the front wheel and a "2000" emblem on the engine area. It is parked on a gray concrete surface against a dark tiled wall.
The addition of a windscreen and some bags certainly adds to the Souo’s practicality.
Souo

Output for the existing bikes comes to 151 horsepower, making for a sizable improvement on the 118-pony Rune.

What’s more, the LH2000 avoids some of the complications of the Rune (like the trailing link fork) while benefitting from over 20 years’ worth of tech progress. The dash is bound to be far more readable than Honda’s own tank-mounted speedo unit.

Round digital motorcycle dashboard display showing a speed of 0 mph, a green "N" indicating neutral gear, and various indicator lights. The display is mounted on a black handlebar assembly. The word "Travel" is visible at the top of the screen.
A modern display is sure to be more legible than Honda’s own design from back in the day.
Souo

Finally, Souo will offer the cruiser-focused LH2000 in four variants, with two-up seating, windshields and luggage provisions allowing for personalization. 

By contrast, the Rune was a single-seater from the factory. Even with some aftermarket options, this automatically meant that it was more limited in its appeal.

Red and black touring motorcycle with large saddlebags, a windshield, and disc brakes, parked on a tiled surface in front of a modern glass building.
Souo isn’t shying away from the Rune look, but it could work to the Chinese brand’s advantage if the interest is there.
Souo

More to come

At this stage, Souo has yet to announce pricing for the various LH2000 cruisers. However, given that Cycle World reports pricing for the S2000 tourer to start at around $30,000 and climb to in excess of $40,000, retail will likely be similar.

Only time will tell whether Souo’s cruiser manages to capitalize on Honda’s ambitious design, but the possible MSRP certainly seems optimistic considering the innovative failure that was the Rune. 

And that’s not even accounting for the potential for tariffs — Souo has supposedly expressed interest in bringing some of its models Stateside.

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