News & Product Releases

The brand's newest sports watch has undergone a much-welcomed change.

Whether you like it or not, this sports watch changed the game.

The legendary Bob Terzuola teamed up with Böker on the rather appropriately named Tac-Master.

It's the first time we've seen this detail on any Rolex watch. Ever.

The new escapement represents Rolex's most impressive movement innovation since the Perpetual rotor in 1931.

The new Spring Drive UFA movement sets a new industry standard for precision.

The lightest mechanical dive watch ever is also rugged as hell.

Who says minimalism has to be boring?

It looks like Rolex is finally jumping on the watch industry's biggest bandwagon.

It's one of the few sports watches actually designed for sports.

It's probably not going to stay hidden much longer.

Hey, wave dial brother.

Your daily snapshot of what's new in gear, independently curated by our editors.

The new Top Time is a compact three-hander with some familiar design cues.

Prepare yourself — they're going to sell out fast.

Why can't every watch have this feature?

It's a different take on the meaning of "vacation time."

You'd be hard-pressed to find this kind of value from any other brand.

A subtle and stunning dial treatment takes it over the top.

It's a lot of horological ingenuity packed into a single tool watch.