In Rapha‘s newest behind-the-scenes video, we get an inside look at the work of Alex Valdman, the head of design at Rapha’s London headquarters. Valdman speaks about growing up in the Soviet Union, how that affected his eye for design and how he stays “curious about everything.” Valdman leads the design process for Rapha’s fashionable yet minimal line of high-end cycling apparel that’s used by enthusiasts and professionals alike. The short film was shot entirely on an iPhone and provides glimpses into the daily life of the design team at Rapha.
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