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Specialized’s New Bike Aims to Be Fast and Cushy

Specialized’s updated Roubaix bikes are designed for riders not to feel the road, so they can go as fast as possible.


Sea Otter Classic, North America’s premier cycling festival, is happening now at the Mazda Raceway Laguna Seca in Monterey, California. The four-day event hosts hundreds of world-class riders who are competing in mountain and road races as well as brands big and small that are revealing new products for 2019 and beyond. We have a team on the ground to bring you intel on all of the most exciting product releases. Follow our coverage here.

Key Specs:
Brand: Specialized
Model: Roubaix
Price: $2,900-$12,000
Availability: Available Now
Unique Features: Future Shock 2.0 suspension, Pavé shock absorbing seatpost, gender neutral geometry

Upshot: If you aren’t comfortable, you can’t go fast. Specialized learned on the cobbles of Paris-Roubaix that even the best bike racers in the world need a little cushion sometimes. The company took the experience of riding cobbles at 28mph and used it to create a bike that’s comfortable enough for even the most poorly maintained roads, but stiff and aerodynamic enough to compete with the best in the world.

Who It’s For: The Roubaix is for riders who want to ride further, or in more comfort. It’s not quite as light as the brand’s mountain-climbing Tarmac or as aero as the Venge, but it is more comfortable than either.

Insight: What sets the Roubaix apart from other bikes is Future Shock, a technology that Specialized introduced in previous model years to provide a smoother ride over varied terrain. Original Future Shock bikes used the rider as damping, but the updated 2.0 model allows riders to adjust the damping and stiffness of the shock, making the bike feel more rigid and responsive when desired. More value-focused bikes won’t feature this tech, but the so-called Future Shock 1.5 still uses a new booster spring to allow riders more adjustability than previous models. Combined with a Pavé seatpost that is aero-shaped but designed to deflect to increase rider comfort, this should make for a sofa-soft ride when you need it, and razor-sharp precision at the pointy end of a race.

Specialized worked with its bike fitting technology, Retül, to look at the positions of 84,000 riders and determined that gender-specific geometries are a thing of the past. This slims down the line and makes bike selection that much easier (as well as giving women the option to ride a bike that isn’t pink or purple).

Learn More: Here

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