Hanah’s newest herbal supplement is its most approachable yet. Although, maybe that isn’t saying much, considering that its past releases include capsulized million-year-old decayed plant matter and its flagship honey-ghee-sesame oil goo. Coffee Boost, on the other hand, contains ingredients you may know, like coconut milk powder and ashwagandha extract.
Coffee Boost’s two other components may be less familiar: mucuna pruriens and bacopa monnieri. According to Hanah, the former is a natural source of L-Dopa and can elevate mood, lower stress and improve focus, while the latter may improve memory and overall cognition. Ashwagandha is also believed to reduce stress, and coconut milk contains MCTs, which purportedly help with weight control and boost energy.
As supplements, Coffee Boost and Hanah’s other products aren’t evaluated by the FDA or backed by typical medicinal science. Instead, they’re based on Ayurveda, the Hindu system of medicine that promotes whole-body health through diet, herbs and physical wellness. Hanah’s founder, Joel Einhorn, turned to Ayurveda after western medicine practices failed to heal physical and mental ailments he experienced after a severe bike crash. Now, athletes including Jimmy Chin, Angel Collinson and Travis Rice embrace Hanah’s products.
It took two years of working closely with Ayurvedic doctors to identify which herbs would work best with coffee before the Hanah team landed on its final formula. And while stirring a teaspoon of this powder into your morning coffee won’t turn you into a pro snowboarder, it might, according to Hanah, improve your overall health and wellbeing.
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