Like peanut butter and chocolate — that’s how Filson’s longtime creative director Alex Carleton characterized the natural fit of the brand’s new collaboration with Wrangler, which has been brewing for years.
It was just one of several food analogies he dropped during last night’s celebratory event at Filson’s NYC flagship store, as we chatted over Lone Stars and sliders.
Looking at the collection itself, that comparison feels apt, as every item, from the Two-Tone Adventure Shirt to the Denim Work Jacket, comes off as a perfect blend of the two iconic brands, which together boast nearly 250 years of history.

Sharing that the aim is always to win over the three Bs (Bozeman, Boise and Bend), Carleton said the actual ranchers they shot the collection with were stoked, a promising sign.
Another memorable food analogy? When you combine existing things in new ways, happy surprises can result, like oatmeal chocolate chip cookies.
That’s what I see going on with another key piece of the new collection, the Filson x Wrangler Adventure Jean, which I believe would pair perfectly with a steel horse, so to speak.