Yeti’s relentless experimentation with vibrant, limited-edition colors—from striking camo patterns to cosmic sparkles—has transformed its coolers and drinkware into more than just outdoor gear; they’re increasingly collectible, reflecting the pulse of seasonal trends and sparking enthusiast speculation about each new drop.
The brand’s commitment to a seasonal rotating palette is also a boon for anyone hoping to pick up Yeti gear at a slightly lower price premium. In fact, the need to clear out a seasonal color is really the only reason we ever see the brand’s beloved releases ever go on sale.
Two of 2025’s Headlining Colors are Finally on Sale
This year, those looking to save are especially lucky —two of the most notable new colors in Yeti’s history headlined the brand’s 2025 releases. And now they are now exiting the catalog at reduced prices, marking a rare chance to nab memorable designs before they disappear.
Firefly Yellow, a high-vis chartreuse inspired by nature’s night lights, marks the brand’s most eye-catching release to date.
Big Sky Blue, meanwhile, serves as a visual callback to the famed Ice Blue Yeti introduced in 2013—a turning point from its classic white and tan.
Currently, most of Yeti’s expansive line of hard coolers, from the diminutive Roadie 15 to the massive Tundra 110, is on sale in both colors while supplies last via Yeti directly and other key retail partners like REI and Amazon.
